Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session
It’s not “fake news.” The stats don’t lie.
Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]
Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it?
In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point. Under normal circumstances, I would never put this video on my blog.
But when I realized that I wouldn’t normally share it, I also realized you may have experienced this too and that I could share some ways to “turn a lemon into lemonade” — to paraphrase a bit. [Read more…]
Many entrepreneurs are missing an enormous marketing opportunity because they’re still not using video, or not using it consistently. Often times business owners shy away from video marketing because they assume it’s too complicated or time-consuming. But it doesn’t have to be!
1. Upgrade Your Website’s Home Page Video! Your “welcome” video on your home page is really your “first impression” for most web visitors, so make it count! Keep it short, on brand, and viewer-centric. Even though it’s your introduction, you still have to think in terms of “what’s in it for them?” Most important, be sure to include a clear call to action and tell your viewer exactly what you want them to do! [Read more…]
One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience. [Read more…]
In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos.
These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and drive traffic to your long form content, your offers and your business. [Read more…]