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You are here: Home / Online Visibility / How to Promote Your Content with Audiograms + Checklist

How to Promote Your Content with Audiograms + Checklist

By Denise Wakeman 8 Comments

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Podcasters and Bloggers: are you promoting your content with videos? 

It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.

Podcast to Audiogram

1. Edit a short clip (3-6 minutes) of audio from your podcast episode. As you see in the example below by Melanie Benson, the audiogram is created by joining an image with an audio file, waveform, and transcription to create a video. (source: Podcast Insights)

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Last week's Amplify Your Success podcast episode was on 7 Ways to Become Your Own Economy. ​ ​Inside this short clip I talk about factor #2 – Think Outside Your Normal Box. ​ ​If you want to hear all seven keys to transforming YOUR money game and experiencing financial abundance no matter what's going on around you, you'll want to listen to the full episode over on www.AmplifyYourSuccessPodcast.com ​ ​And if you REALLY want to ramp things up in your money game, grab my MoneyDNA 2.0 program while its on sale this week (link in bio.) ​ ​Now, what will YOU do this week to boost up sales in your business? ​. ​. ​. ​. ​. ​#businesscoach #businesspodcast #podcasting #womeninpodcasting #sheo #shepreneur #fempreneur #moneymindset #entrepreneurmindset #mindsetiseverything #amplify #businessgrowth #growyourbusiness #beyourownboss #solopreneur #successtips #onlinebusiness #businessowner #buildyourempire #buildyourbusiness

A post shared by Melanie Benson (@coachmelaniebenson) on Jul 7, 2020 at 11:19am PDT

2. Using Canva or your design tool of choice, create an image in 3 sizes (to use on various social media platforms): landscape (1280 x 720), vertical (1080 x 1920), and square (1200 x 1200) with the podcast title, name of the episode and your name or guest’s name and URL for where the listener can find the full episode (probably on your website).

3. Go to Headliner and create a video with your audio file and image. For the most flexibility, use the landscape version so it will work best on YouTube and IGTV. For IGTV you will also need the vertical image to use for the cover photo.

4. Upload the video on social media with a call to action to go listen to the episode at your preferred location.

Download the Audiogram Checklist

Article to Audiogram

Here’s a video I created by reading a summary for one of our articles on the IF Insider:

1. In Canva (free and fee), create an image you can use as a template for future YouTube (1280 x 720) video thumbnails.

2. Using Audacity (free), record a short summary of the article.

3. Create an audiogram on Headliner (free and fee).

4. Upload the video to YouTube.

What else can you do with the audiograms?

1. Post the audiogram video file (mp4) on Facebook and LinkedIn as a native upload (not the link from YouTube). If the video is under 4 minutes you can also post it to Twitter.

2. Create a verticle cover image for IGTV and post the audiogram video there and share it on your Instagram profile and feed.

3. Transcribe the audio with Rev, or Otter so you have a transcript you can post with the video on Medium and LinkedIn if it makes sense for the content.

4. Post the video and transcript on your blog. 

Remember, an audiogram is a video and videos get more visibility and better engagement on social platforms.

Download the Audiogram Checklist

Are you willing to try this repurposing and content distribution system? If so, post a link in the comments to the audiogram and I’ll share it with my community!

There you have it! One piece of content (podcast episode or article) repurposed into an audiogram and shared in many formats to attract the most attention and drive more traffic to your desired online destination. 😊

If you’re struggling with the why, how, and what content to create so you get found in search results by your ideal clients, let’s talk. You can book a one-time, affordable Ask Denise Anything consult and we’ll discuss the system you can put into place for creating content your audience wants.

Questions and feedback welcome in the comments, too.

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Blog Post Photo by John Bowe on Unsplash

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Filed Under: Online Video, Online Visibility Tagged With: audiogram, checklist, online video, podcast marketing

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankJan says

    October 30, 2020 at 8:38 pm

    This is one of the most valuable checklists and it’s free! Great advice from a terrific digital marketing expert.

    Reply
    • blankDenise Wakeman says

      November 2, 2020 at 9:34 am

      Thank you, Jan!

      Reply
  2. blankShirley Noah says

    October 30, 2020 at 6:56 pm

    Amazing Denise. Thanks so much for the creative advice. Looking forward to trying it out! I always learn something new from you.

    Reply
    • blankDenise Wakeman says

      November 2, 2020 at 9:35 am

      I look forward to seeing what you come up with, Shirley!

      Reply
  3. blankElizabeth Barbour says

    October 30, 2020 at 10:36 am

    I need to share this with a few coaching clients – GREAT info here, as always Denise.

    Reply
    • blankDenise Wakeman says

      October 30, 2020 at 10:47 am

      Thank you, Elizabeth! I appreciate the info being passed on.

      Reply
  4. blankJudy Rodman says

    September 25, 2020 at 8:40 pm

    Wow I’ve used and loved the Headliner app for just a portion of my podcast, but didn’t th ink about the other ways you’ve listed here to promote blog and podcast! I’ll especially be doing that summary and then add a call to action on my social networks. Great advice here… thanks!!

    Reply
    • blankDenise Wakeman says

      September 28, 2020 at 7:21 am

      I love how you take action, Judy!

      Reply

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