Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
In this post, we’re talking about how to make your self introduction awesome. By awesome we mean specific, interesting, and memorable to your ideal customers, clients, and students. We’ll focus on your online self introduction and share examples you can try.
Let’s dive in, shall we?
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I saw a really interesting statistic on OrbitMedia recently. According to a study, they found that it now takes 65% more time to write a blog post than it did back in 2014. That is more than three hours per piece of content, quite a chunk of time. The reasoning behind this can be argued but I personally think it shows the care that is being put into those blog posts in order to compete with others.
Think about it, what did we see a lot of in the early days of online content marketing? I know clear back into 2014 I was still witnessing a shocking number of spun articles and keyword-stuffed blog posts. The algorithm was changing but old tactics were still being used by less reliable sources.
[Read more…]If you’re starting to read the “what’s going to be hot in 2020 for digital marketing” articles, you’ll see videos have a prominent place. It makes me laugh because “video” has been touted as the next hot thing for over a decade.
Now, though it is mainstream, I’d say. Every social media platform accommodates video now. The stats prove that consumers watch and want more video content. This means if you’re not creating videos for social media, for your blog posts and for your marketing, then you’re missing out on a lot of business.
[Read more…]You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.
There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.
Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.
[Read more…]“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.
Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]