Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.
The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.
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It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.
[Read more…]By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?
It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.
[Read more…]In this post, we’re talking about how to make your self introduction awesome. By awesome we mean specific, interesting, and memorable to your ideal customers, clients, and students. We’ll focus on your online self introduction and share examples you can try.
Let’s dive in, shall we?
[Read more…]I saw a really interesting statistic on OrbitMedia recently. According to a study, they found that it now takes 65% more time to write a blog post than it did back in 2014. That is more than three hours per piece of content, quite a chunk of time. The reasoning behind this can be argued but I personally think it shows the care that is being put into those blog posts in order to compete with others.
Think about it, what did we see a lot of in the early days of online content marketing? I know clear back into 2014 I was still witnessing a shocking number of spun articles and keyword-stuffed blog posts. The algorithm was changing but old tactics were still being used by less reliable sources.
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