Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

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How To Repurpose Your Content Without Running into Duplicate Content Issues

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Want To Repurpose Your Content? Here’s How To Do It Without Running into Duplicate Content Issues

Let’s get one thing straight: There’s no such a thing as a duplicate content penalty which existence would confirm any Google representative. There are two possible issues associated with non-original content:

  • The removal of a search result based on a DMCA notice. Google is said to be receiving around 75 million DMCA-related takedown requests, so this issue is bigger than you may think. The good thing is that this option of filing a DMCA notice with Google is a way to fight content scrapers who steal your content, so it’s a useful option to have.
  • The loss of rankings due to the fact that there is a web page that has the same (or almost the same) content as yours, so Google decided to rank that page for the sake of variety. For the obvious reasons, Google wants to show people varied search results, so they have to choose one result out of many copies. It’s hardly a penalty, but it’s not a pleasant thing to deal with: Having to compete in search with yourself.

When you want to syndicate your content on a popular blog for the sake of authority building and referral traffic, that is the risk you are running into: You may one day find that syndicated content over ranks yours. [Read more…]

5 Ways to Use Text Images to Promote Your Content

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use-text-images-to-promote-your-content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more…]

Is Your Business Invisible? It’s Time to Boost Your Visibility!

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It’s Time to Boost Your Visibility!

As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.

It’s important to get out there consistently so you’ll be found and there are a lot of ways to do that. In the 1:34-minute video below, you’ll hear a bit about what I have to say about invisibility and visibility… [Read more…]

From Peru to You – Traditional Handmade Crafts

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Peruvian Passion Project

This is personal… Denise in Amaru Village with Rufina Cruz Ccana

If you’ve been following me around the Web for the last three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, what’s become my passion project.

High in the Peruvian Andes, about two hours north of the sprawling city of Cusco, Peru, is Amaru Village, the tiny mountain home of a cooperative of Quechua (pre-Inca culture) women who work together weaving and providing an authentic ‘homestay’ experience for travelers who want to stray off the beaten path. [Read more…]