Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

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9 Video Apps and Tools I Use And Recommend

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If you’re starting to read the “what’s going to be hot in 2020 for digital marketing” articles, you’ll see videos have a prominent place. It makes me laugh because “video” has been touted as the next hot thing for over a decade.

Now, though it is mainstream, I’d say. Every social media platform accommodates video now. The stats prove that consumers watch and want more video content. This means if you’re not creating videos for social media, for your blog posts and for your marketing, then you’re missing out on a lot of business.

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7 Actionable Steps to Promote Your eBook

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Seven Actionable Steps to Promote Your Ebook - kindle reader and coffee cup

You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.

There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.

Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.

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Women Who Rock – Using Online Video in Business

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“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.

Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]

Repurposing Your Content – 13 Ways to Reach More People

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Repurposing Your Content - 13 Ways to Reach More PeopleYou have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what? [Read more…]

Why I Moved My Private Mastermind Off of Facebook Groups

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Why I Moved My Private Mastermind Off of Facebook Groups

I moved my private mastermind off of Facebook groups. It had nothing to do with the Cambridge Analytica scandal or the fact that Facebook has been mining and storing our data for years. 

Let me back up … for a long while, I’ve been contemplating how to streamline my offers in such a way that I could serve more authors and online business owners while also creating more room for me to take off on an adventure when time and space permitted. [Read more…]