Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

Let’s Get Social!

5 Ways to Use Text Images to Promote Your Content

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use-text-images-to-promote-your-content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more…]

Is Your Business Invisible? It’s Time to Boost Your Visibility!

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It’s Time to Boost Your Visibility!

As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.

It’s important to get out there consistently so you’ll be found and there are a lot of ways to do that. In the 1:34-minute video below, you’ll hear a bit about what I have to say about invisibility and visibility… [Read more…]

From Peru to You – Traditional Handmade Crafts

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Peruvian Passion Project

This is personal… Denise in Amaru Village with Rufina Cruz Ccana

If you’ve been following me around the Web for the last three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, what’s become my passion project.

High in the Peruvian Andes, about two hours north of the sprawling city of Cusco, Peru, is Amaru Village, the tiny mountain home of a cooperative of Quechua (pre-Inca culture) women who work together weaving and providing an authentic ‘homestay’ experience for travelers who want to stray off the beaten path. [Read more…]

How to Use Social Media Marketing for Your Business

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top ways to use social media for your business

Remember how it felt when you were first introduced to Twitter?

Did you wonder why the heck anyone would use it or what possible benefit it could have for your business?

I know I did.

Yet now, 11 years after it launched, Twitter is a mainstream social media site.

Or what about Facebook? That site is crazy, always changing. Yes, it’s fun for keeping up with your friends and family, but again, how do you use it for your business?

The list goes on: Pinterest, YouTube, LinkedIn, Instagram, blogging… it may feel overwhelming and confusing.

In this post, I’m going to break down a few key elements to help you understand how to use social media marketing for your business.

You’ll learn a simple way to use social media to build visibility and attract new customers. [Read more…]

How to Reap the Benefits of Visibility on Instagram

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How to Reap the Benefits of Visibility on Instagram - #AskDenise

Does this sound like you… you know about Instagram, you may have even set up an account, but you cannot figure out how the heck to use it for your business. It seems like a lot it’s all about posting selfies and the great meals people are having at cool restaurants. Where does business come into play? How do you get more visibility on Instagram?

If that sounds familiar, you’re not alone. In this post I’ll share some tips on how you can optimize your Instagram account to create more visibility, awareness, and opportunities for your business. [Read more…]