Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
I moved my private mastermind off of Facebook groups. It had nothing to do with the Cambridge Analytica scandal or the fact that Facebook has been mining and storing our data for years.
Let me back up … for a long while, I’ve been contemplating how to streamline my offers in such a way that I could serve more authors and online business owners while also creating more room for me to take off on an adventure when time and space permitted. [Read more…]
Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness Warrior – Fighting for Life in Fabulous Shoes.
While I could rave about Lisa and the work we’ve done together, instead I asked members of a private group (including many authors), what they wanted to ask Lisa about how she went from having no audience to bestselling author – and maintaining bestseller status – over the past year.
{Below the interview, I share 18 tips for promoting your book and launch.} [Read more…]
Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear.
This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]
You see them everywhere, in the newsfeed or stream of nearly every social network… motivational quotes.
Often the quotes are overlaid on a beautiful image that helps tell the story or convey the bigger message of the quote. [Read more…]
Do you remember the early days of the Internet? 1995 or so? It was all pretty basic back then, and most businesses did not have a website.
The first website I created (well, someone else built it) was in early 1997. It was simple, probably four or five pages, promoting the coaching business my former husband and I had just launched in Canada. We were way ahead of the curve with that site. [Read more…]