Marketing Trends Archives | Digital Marketing Guide for Authors & Online Entrepreneurs

How to Develop Ideas and Expand Your Content

I saw a really interesting statistic on OrbitMedia recently. According to a study, they found that it now takes 65% more time to write a blog post than it did back in 2014. That is more than three hours per piece of content, quite a chunk of time. The reasoning behind this can be argued but I personally think it shows the care that is being put into those blog posts in order to compete with others.

Think about it, what did we see a lot of in the early days of online content marketing? I know clear back into 2014 I was still witnessing a shocking number of spun articles and keyword-stuffed blog posts. The algorithm was changing but old tactics were still being used by less reliable sources.

[Read more…]

Seven Tools to Create Better Researched Content

By Ann Smarty

Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.

How do successful creators do this consistently?

The focus on research is a lot more than you’d think.

Thorough research is what distinguishes great content asset from a mediocre article.

Here are seven tools to use to do content research properly: [Read more…]

Why I Moved My Private Mastermind Off of Facebook Groups

By Denise Wakeman

I moved my private mastermind off of Facebook groups. It had nothing to do with the Cambridge Analytica scandal or the fact that Facebook has been mining and storing our data for years.

Let me back up … for a long while, I’ve been contemplating how to streamline my offers in such a way that I could serve more authors and online business owners while also creating more room for me to take off on an adventure when time and space permitted. [Read more…]

How to Achieve Bestseller Status with Your First Book

By Denise Wakeman

how-a-first-time-author-overcame-achieved-bestseller-status

Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness Warrior – Fighting for Life in Fabulous Shoes.

While I could rave about Lisa and the work we’ve done together, instead I asked members of a private group (including many authors), what they wanted to ask Lisa about how she went from having no audience to bestselling author – and maintaining bestseller status – over the past year.

{Below the interview, I share 18 tips for promoting your book and launch.} [Read more…]