Marketing Trends Archives | Adventures In Visibility | Online Marketing for Small and Solo Businesses

Original Content Vs Curated Content: Which Is More Valuable?

By Ann Smarty 2 Comments

A well-balanced content marketing strategy always includes two core parts:

Content creation
Content curation

Both of these content ensure a consistent content flow to your brand-owned marketing channels.

Which of the two is more valuable, and how should they be implemented into overall content management?

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Here’s How to Create a Simple Lead Magnet

By Denise Wakeman 9 Comments

Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.

The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.

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Here’s How to Simplify Your Email Marketing Workflow

By Denise Wakeman

Ok, that’s a big promise. In this post, I’m specifically referring to how I’ve simplified my email marketing workflow, which is reducing the time I spend sending marketing emails. Because I’ve been getting questions about what I’m doing, I’m sharing my experience with you because it may be something you’ve been thinking about doing too.

Here’s a look at the messiness behind the curtain…

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How to Develop Ideas and Expand Your Content

By Ann Smarty

I saw a really interesting statistic on OrbitMedia recently. According to a study, they found that it now takes 65% more time to write a blog post than it did back in 2014. That is more than three hours per piece of content, quite a chunk of time. The reasoning behind this can be argued but I personally think it shows the care that is being put into those blog posts in order to compete with others.

Think about it, what did we see a lot of in the early days of online content marketing? I know clear back into 2014 I was still witnessing a shocking number of spun articles and keyword-stuffed blog posts. The algorithm was changing but old tactics were still being used by less reliable sources.

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