How to Get Better Visibility on the Web
Ok, that’s a big promise. In this post, I’m specifically referring to how I’ve simplified my email marketing workflow, which is reducing the time I spend sending marketing emails. Because I’ve been getting questions about what I’m doing, I’m sharing my experience with you because it may be something you’ve been thinking about doing too.
Here’s a look at the messiness behind the curtain…
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No surprise here…the most clicked link was… The Astonishing Difference a Smile Can Make. Even though we cannot see your smile under a mask, your eyes reveal your smile. It’s known as the Duchenne smile.
“A Duchenne smile is the one that reaches your eyes, making the corners wrinkle up with crow’s feet. It’s the smile most of us recognize as the most authentic expression of happiness.” Source
It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.
[Read more…]Heatwave! According to the forecast, Los Angeles can expect five days of hot, hot, hot weather. Last night I received an email asking Los Angelenos to conserve energy by not using our air conditioners between 3 and 10 pm…the hottest hours of the day!
My plan for the next few days is to get up early to get my work and exercise in before I melt!
By a wide margin, last week’s top clicked Thing was the photo essay about the gorgeous black panther in India. Why am I not surprised???
By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?
It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.
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