How to Get Better Visibility on the Web
A well-balanced content marketing strategy always includes two core parts:
Both of these content ensure a consistent content flow to your brand-owned marketing channels.
Which of the two is more valuable, and how should they be implemented into overall content management?
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Now and then, it’s helpful to assess where you are in your business and evaluate what you’re doing.
For the last couple of weeks, I’ve been doing that and reviewing the work I’m doing with clients, especially in the last 6-7 months.
If you’re like most small or solo business owners, you probably wear a lot of hats and can serve your clients in a multitude of ways. After more than 25 years in business, almost all focused on helping people with their online presence, I cover a lot of topics and that can get confusing for prospective new clients.
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Recently I was invited to be a guest on the New Bern Now podcast, interviewed by the New Bern Podsquad. Wendy Card, the founder, and publisher of New Bern Now, worked with me in a mentoring program about 10 years ago and she wanted to catch up.
Following is a 16 minute clip from the episode and we talked about my journey in online marketing, how COVID impacted business and most importantly, why businesses – local and online – need to have a website.
A lightly edited transcript with time stamps of the relevant parts (not the chit chat), follows below the video.
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User experience is an important part of running a successful blog.
It can also be overwhelming, as so many different parts make up the whole.
From the content you present, to the design, to the speed of your loading, there is a ton to take into account.
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Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.
The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.
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