How to Get Better Visibility on the Web
Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.
How do successful creators do this consistently?
The focus on research is a lot more than you’d think.
Thorough research is what distinguishes great content asset from a mediocre article.
Here are seven tools to use to do content research properly: [Read more…]
You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.
Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.
You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.
Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.
Now what? [Read more…]
I don’t remember my first travel adventure.
I was an infant and my parents never hesitated to take me – and my sisters when they came into being – wherever they were going on a trip. Except for when they went to Hawaii when I was nine months old. After that, we traveled as a family.
My first solo plane ride was from Los Angeles to San Jose to visit my cousins when I was 9 or 10 years old.
I was 13 when we traveled in Europe for three months in a VW camper van.
I was 19 when I hitchhiked across the country with another gal I had met working for the summer on Cape Cod.
I was still 19 when I went on a 2-week tour of China with a group from my university. Then, I continued traveling for six months, sometimes on my own and sometimes meeting up with friends along the way.
Since then I’ve lived in two countries (Germany and Canada) other than the United States and have traveled to 30+ countries. [Read more…]
January 1, 2019, a day like any other day. Or is it?
Culturally, it represents so much… new beginnings, new dreams, new goals, new resolutions, new adventures… it’s like a reset for your life.
I’ve never been a fan of resolutions. But, when I started following Chris Brogan many years ago, I really liked his yearly reset with “My 3 Words.” It makes more sense to me for setting intentions for the next 365 days. Choosing three words to shape the year ahead provides a roadmap and can be applied consistently to projects, relationships, business, and adventures.
Last year I chose 3 words. I wasn’t entirely successful in achieving what I intended, but they did provide a Northstar for me. [Read more…]
“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra
You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.
The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]