Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

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Here’s How to Create a Simple Lead Magnet

By Denise Wakeman 7 Comments

Path with green hills and blue sky in Peru

Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.

The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.

[Read more…]

Filed Under: Ask Denise, Marketing Trends Tagged With: Canva, lead generation, lead magnet, Marketing Trailblazers, user generated content

Here’s How to Simplify Your Email Marketing Workflow

By Denise Wakeman 4 Comments

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Ok, that’s a big promise. In this post, I’m specifically referring to how I’ve simplified my email marketing workflow, which is reducing the time I spend sending marketing emails. Because I’ve been getting questions about what I’m doing, I’m sharing my experience with you because it may be something you’ve been thinking about doing too.

Here’s a look at the messiness behind the curtain…

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Filed Under: Marketing Trends Tagged With: email marketing, SendFox, workflow

5 Things for Inspiration and Your Education

By Denise Wakeman

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No surprise here…the most clicked link was… The Astonishing Difference a Smile Can Make. Even though we cannot see your smile under a mask, your eyes reveal your smile. It’s known as the Duchenne smile.

“A Duchenne smile is the one that reaches your eyes, making the corners wrinkle up with crow’s feet. It’s the smile most of us recognize as the most authentic expression of happiness.” Source

And, now, 5 Things to inspire and educate you...

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Filed Under: 5 Things Tagged With: 5 Things, checklist, Duchenne smile, seo, Simon Sinek

How to Promote Your Content with Audiograms + Checklist

By Denise Wakeman

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Podcasters and Bloggers: are you promoting your content with videos? 

It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.

[Read more…]

Filed Under: Online Video, Online Visibility Tagged With: audiogram, checklist, online video, podcast marketing

5 Things for the Curious

By Denise Wakeman

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Heatwave! According to the forecast, Los Angeles can expect five days of hot, hot, hot weather. Last night I received an email asking Los Angelenos to conserve energy by not using our air conditioners between 3 and 10 pm…the hottest hours of the day!

My plan for the next few days is to get up early to get my work and exercise in before I melt!

By a wide margin, last week’s top clicked Thing was the photo essay about the gorgeous black panther in India. Why am I not surprised???

And, now, 5 Things for you to read...

[Read more…]

Filed Under: 5 Things Tagged With: 5 Things, Brain Health, Curiousity, intermittent fasting, Jon Krakauer, Topo Chico

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