Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

Let’s Get Social!

How to Create a Social Media Schedule That Is Truly Effective

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How to Create a Social Media Schedule That Is Truly Effective

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]

Why I Moved My Private Mastermind Off of Facebook Groups

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Why I Moved My Private Mastermind Off of Facebook Groups

I moved my private mastermind off of Facebook groups. It had nothing to do with the Cambridge Analytica scandal or the fact that Facebook has been mining and storing our data for years. 

Let me back up … for a long while, I’ve been contemplating how to streamline my offers in such a way that I could serve more authors and online business owners while also creating more room for me to take off on an adventure when time and space permitted. [Read more…]

Want More Traffic? Here are 27 Steps to Promote Your Blog Posts [Checklist]

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Want More Traffic? Here are 27 Ways to Promote Your Blog Posts [Checklist]

Way back in the olden days of blogging, around 2004, it wasn’t very complicated. 

You wrote an article, around 500 words or so. You published the article. And, that was it.  You definitely didn’t need a checklist of 27 ways to promote your blog posts!

If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed to email subscription with Feedburner or Feedblitz (both are still alive and well, I’m happy to say) and asked your blog readers to subscribe. That’s it. The automation was simple and worked.

If your content was great, you got hundreds or thousands of subscribers and could monetize your content with affiliate offers, ebooks, ads, teleseminars and other products and services. You could build an audience of fans and build a sustainable business.

In fact, that’s how I started my company, The Blog Squad, in 2005. There was a ton of demand to help people set up blogs and train them how to use it. I started my first business blog in 2004 and never looked back.

Things are more complex now. There are millions of blog posts written every day.  [Read more…]