Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
During the course of every week, I read, watch and collect a lot of content that interests me, fascinates me or that I want to share with my communities.
This morning I decided to take a few minutes and share a few things that have stood out for me recently.
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You have finally done it, you have finished that ebook and it is perfect in every way. Every grammatical error has been caught and corrected, the wording has been polished, and you couldn’t be more thrilled with the final product.
There is nothing left to do but release it online and let it be consumed by the masses. You will be the next Internet legend, a literary genius that got their start on the web, the modern-day writer’s dream.
Only one problem: you don’t know how to do that. Just putting it online isn’t enough to get your ebook seen, and especially read. Here are some seven steps that should help spread your work around.
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I’ve been an Amazon customer since 1996. I was living in rural Ontario, Canada and I was thrilled that I could order books online and they would be delivered to my remote mailbox…the mailman had to drive 1 mile down a dirt road to but our mail in the box.
It was a major convenience for us since we were a 45-minute drive from the nearest small town with a small bookstore.
[Read more…]![Want More Traffic? Here are 27 Ways to Promote Your Blog Posts [Checklist]](https://denisewakeman.com/wp-content/uploads/2018/01/blog-post-checklist.jpg)
Way back in the olden days of blogging, around 2004, it wasn’t very complicated.
You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t need a checklist of 27 ways to promote your blog posts!
If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed for an email subscription with Feedburner or Feedblitz (both are still alive and well, I’m happy to say) and asked your blog readers to subscribe. That’s it. The automation was simple and worked.
If your content was great, you got hundreds or thousands of subscribers and could monetize your content with affiliate offers, ebooks, ads, teleseminars, and other products and services. You could build an audience of fans and build a sustainable business.
In fact, that’s how I started my company, The Blog Squad, in 2005. There was a ton of demand to help people set up blogs and train them on how to use it. I started my first business blog in 2004 and never looked back.
Things are more complex now. There are millions of blog posts written every day. [Read more…]
“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.
Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]
The power of the Marketing Trailblazers Community is found in the passion of our members! I’m excited to share the stories of adventure, challenge, and success that show what it means to own a business in our Featured Member series:
Sue Painter is not only a sought-after business coach, but she’s also a successful entrepreneur running several active businesses while traveling the world with her husband, Bill Painter. I’ve known Sue for many years and am always impressed with her wisdom as well as the depth of her compassion for her clients, student and the global community in which she travels.
I’m honored to introduce you to Sue Painter, a valued member of the Marketing Trailblazers Community, a colleague whom I admire and trust, and a friend who inspired and recently encouraged me to start my second business, Globetrotting Adventure Travel.
Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.
How do successful creators do this consistently?
The focus on research is a lot more than you’d think.
Thorough research is what distinguishes great content asset from a mediocre article.
Here are seven tools to use to do content research properly: [Read more…]
You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.
Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.
You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.
Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.
Now what? [Read more…]
I don’t remember my first travel adventure.
I was an infant and my parents never hesitated to take me – and my sisters when they came into being – wherever they were going on a trip. Except for when they went to Hawaii when I was nine months old. After that, we traveled as a family.
My first solo plane ride was from Los Angeles to San Jose to visit my cousins when I was 9 or 10 years old.
I was 13 when we traveled in Europe for three months in a VW camper van.
I was 19 when I hitchhiked across the country with another gal I had met working for the summer on Cape Cod.
I was still 19 when I went on a 2-week tour of China with a group from my university. Then, I continued traveling for six months, sometimes on my own and sometimes meeting up with friends along the way.
Since then I’ve lived in two countries (Germany and Canada) other than the United States and have traveled to 30+ countries. [Read more…]
January 1, 2019, a day like any other day. Or is it?
Culturally, it represents so much… new beginnings, new dreams, new goals, new resolutions, new adventures… it’s like a reset for your life.
I’ve never been a fan of resolutions. But, when I started following Chris Brogan many years ago, I really liked his yearly reset with “My 3 Words.” It makes more sense to me for setting intentions for the next 365 days. Choosing three words to shape the year ahead provides a roadmap and can be applied consistently to projects, relationships, business, and adventures.
Last year I chose 3 words. I wasn’t entirely successful in achieving what I intended, but they did provide a Northstar for me. [Read more…]