Online Visibility Articles

Women Who Rock – Using Online Video in Business

“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.

Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]

Meet Sue Painter – Business Coach, Entrepreneur and World Traveler

By Denise Wakeman 7 Comments

The power of the Marketing Trailblazers Community is found in the passion of our members! I’m excited to share the stories of adventure, challenge, and success that show what it means to own a business in our Featured Member series:

Adventures in Entrepreneurship

Sue Painter is not only a sought-after business coach, but she’s also a successful entrepreneur running several active businesses while traveling the world with her husband, Bill Painter. I’ve known Sue for many years and am always impressed with her wisdom as well as the depth of her compassion for her clients, student and the global community in which she travels.

I’m honored to introduce you to Sue Painter, a valued member of the Marketing Trailblazers Community, a colleague whom I admire and trust, and a friend who inspired and recently encouraged me to start my second business, Globetrotting Adventure Travel.

[Read more…]

Seven Tools to Create Better Researched Content

By Ann Smarty 14 Comments

Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.

How do successful creators do this consistently?

The focus on research is a lot more than you’d think.

Thorough research is what distinguishes great content asset from a mediocre article.

Here are seven tools to use to do content research properly: [Read more…]

Repurposing Your Content – 13 Ways to Reach More People

By Denise Wakeman

Repurposing Your Content - 13 Ways to Reach More People You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what? [Read more…]

Behind the Scenes: From My Passion for Globetrotting a New Business Emerges

By Denise Wakeman

I don’t remember my first travel adventure.

I was an infant and my parents never hesitated to take me – and my sisters when they came into being – wherever they were going on a trip. Except for when they went to Hawaii when I was nine months old. After that, we traveled as a family.

My first solo plane ride was from Los Angeles to San Jose to visit my cousins when I was 9 or 10 years old.

I was 13 when we traveled in Europe for three months in a VW camper van.

I was 19 when I hitchhiked across the country with another gal I had met working for the summer on Cape Cod.

I was still 19 when I went on a 2-week tour of China with a group from my university. Then, I continued traveling for six months, sometimes on my own and sometimes meeting up with friends along the way.

Since then I’ve lived in two countries (Germany and Canada) other than the United States and have traveled to 30+ countries. [Read more…]

My Three Words – A Roadmap for 2019

By Denise Wakeman

January 1, 2019, a day like any other day. Or is it?

Culturally, it represents so much… new beginnings, new dreams, new goals, new resolutions, new adventures… it’s like a reset for your life.

I’ve never been a fan of resolutions. But, when I started following Chris Brogan many years ago, I really liked his yearly reset with “My 3 Words.” It makes more sense to me for setting intentions for the next 365 days. Choosing three words to shape the year ahead provides a roadmap and can be applied consistently to projects, relationships, business, and adventures.

Last year I chose 3 words. I wasn’t entirely successful in achieving what I intended, but they did provide a Northstar for me. [Read more…]

Where is your business headed in 2019?

By Denise Wakeman

“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra

You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.

The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]

Can Intermittent Fasting Really Teach You How to Be Mindful in Your Business?

By Denise Wakeman

Recently, I embarked on a new adventure. Not to a faraway land, though.

This time it’s about changing my eating habits.

I joined a group, started by Dr. Ellen Britt (read her story here), that is focused on Intermittent Fasting (IF). It’s not a diet but a way of eating that focuses on when you eat instead of what you eat.

The idea is that one eats during a focused period of time – an eating window – and fasts the rest of the time. In the group, we’re also exploring the intersection of body, mind, spirit, and business and the possibilities for affecting transformation.

[Read more…]

Who, who, who, who are you? [Video]

By Denise Wakeman

I’ve been wrestling with my persona.

In a class on writing Delightful Emails, taught by Matthew Kimberley, one of our tasks was to write a paragraph describing our persona, after answering a series of provocative questions. The idea is to craft a descriptive profile that is an amalgamation of how others see you + how you see yourself to come up with an amplification of how you would like to be seen by others. Essentially an amplified version of your best self. [Read more…]

4 Ways You Can Start Writing Better Blog Posts Immediately

By Karon Thackston

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have the controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds. [Read more…]

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