Online Visibility Articles

Repurposing Your Content – 13 Ways to Reach More People

Repurposing Your Content - 13 Ways to Reach More People You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.

Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.

You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.

Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.

Now what? [Read more…]

Behind the Scenes: From My Passion for Globetrotting a New Business Emerges

By Denise Wakeman 12 Comments

I don’t remember my first travel adventure.

I was an infant and my parents never hesitated to take me – and my sisters when they came into being – wherever they were going on a trip. Except for when they went to Hawaii when I was nine months old. After that, we traveled as a family.

My first solo plane ride was from Los Angeles to San Jose to visit my cousins when I was 9 or 10 years old.

I was 13 when we traveled in Europe for three months in a VW camper van.

I was 19 when I hitchhiked across the country with another gal I had met working for the summer on Cape Cod.

I was still 19 when I went on a 2-week tour of China with a group from my university. Then, I continued traveling for six months, sometimes on my own and sometimes meeting up with friends along the way.

Since then I’ve lived in two countries (Germany and Canada) other than the United States and have traveled to 30+ countries. [Read more…]

My Three Words – A Roadmap for 2019

By Denise Wakeman 3 Comments

January 1, 2019, a day like any other day. Or is it?

Culturally, it represents so much… new beginnings, new dreams, new goals, new resolutions, new adventures… it’s like a reset for your life.

I’ve never been a fan of resolutions. But, when I started following Chris Brogan many years ago, I really liked his yearly reset with “My 3 Words.” It makes more sense to me for setting intentions for the next 365 days. Choosing three words to shape the year ahead provides a roadmap and can be applied consistently to projects, relationships, business, and adventures.

Last year I chose 3 words. I wasn’t entirely successful in achieving what I intended, but they did provide a Northstar for me. [Read more…]

Where is your business headed in 2019?

By Denise Wakeman Leave a Comment

“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra

You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.

The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]

Can Intermittent Fasting Really Teach You How to Be Mindful in Your Business?

By Denise Wakeman 4 Comments

Recently, I embarked on a new adventure. Not to a faraway land, though.

This time it’s about changing my eating habits.

I joined a group, started by Dr. Ellen Britt (read her story here), that is focused on Intermittent Fasting (IF). It’s not a diet but a way of eating that focuses on when you eat instead of what you eat.

The idea is that one eats during a focused period of time – an eating window – and fasts the rest of the time. In the group, we’re also exploring the intersection of body, mind, spirit, and business and the possibilities for affecting transformation.

[Read more…]

Who, who, who, who are you? [Video]

By Denise Wakeman 7 Comments

I’ve been wrestling with my persona.

In a class on writing Delightful Emails, taught by Matthew Kimberley, one of our tasks was to write a paragraph describing our persona, after answering a series of provocative questions. The idea is to craft a descriptive profile that is an amalgamation of how others see you + how you see yourself to come up with an amplification of how you would like to be seen by others. Essentially an amplified version of your best self. [Read more…]

4 Ways You Can Start Writing Better Blog Posts Immediately

By Karon Thackston 13 Comments

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have the controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds. [Read more…]