Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
This is a sponsored post. All opinions are my own.
With COVID-19 stay-at-home mandates in place all over the country, working from home (#WFH) is the norm now, and more people than ever are now telecommuting for at least part of their week. To set yourself up for success, follow these three tips to ensure you remain engaged and productive.
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Way less TV and way more reading. And that’s a good thing, for me anyway. Keeping my mind in an active state vs. a dull state is better for my mental health! How about you… reading or TV? What keeps you mentally sharp?
BTW, the most clicked link in the last 5 Things was for Amazon’s World Book Day. While the free books are no longer free, you can still learn about and buy the books recommended, written by authors around the world.
In this post, we’re talking about how to make your self introduction awesome. By awesome we mean specific, interesting, and memorable to your ideal customers, clients, and students. We’ll focus on your online self introduction and share examples you can try.
Let’s dive in, shall we?
[Read more…]What are you doing to stay mentally and emotionally healthy? Based on the article with the most clicks last week, you’re looking for ideas to help stay focused on what’s important: Six Daily Questions to Ask Yourself While Social Distancing.
In my breaks from staying on top of my business and to clear my head of Covid-19 news, I’ve been bouncing between reading Sapiens by Yuval Noah Harari and rewatching all 5 seasons of The Wire after HBO opened access with no subscription required. Best. Show. Ever. Any other fans out there?
I saw a really interesting statistic on OrbitMedia recently. According to a study, they found that it now takes 65% more time to write a blog post than it did back in 2014. That is more than three hours per piece of content, quite a chunk of time. The reasoning behind this can be argued but I personally think it shows the care that is being put into those blog posts in order to compete with others.
Think about it, what did we see a lot of in the early days of online content marketing? I know clear back into 2014 I was still witnessing a shocking number of spun articles and keyword-stuffed blog posts. The algorithm was changing but old tactics were still being used by less reliable sources.
[Read more…]Sleep has been on my mind. In the Inner Fire program that Dr. Ellen Britt and I recently ran, one topic was how to optimize your sleep. I mentioned I was experimenting with blue light blocking glasses since blue light can have a detrimental effect on your vision and sleep.
It all started with an email I sent out to my list. Then I posted it on my blog.
I was feeling the anxiety of so many colleagues and clients as we grapple with doing … maintaining … business in the age of coronavirus. Many people I know are suffering from a sudden drop in business. Clients deciding to pull back until life becomes certain again.
How could I address this unease?
[Read more…]After my morning meditation, I was feeling reluctant to get up and face the day. I started thinking about the anxiety I’m feeling from clients and members of my various communities. There is an underlying, and overt, feeling of “what happens now?
“Will my business survive?
How will I make enough money to pay my bills?
Is my work even needed in this current environment?
I have these feelings too. My marriage and first business both failed after 9/11. I was remembering that this morning. That event triggered a huge pain and upheaval in my life as it did for so many others.
This one feels different though. Bigger. Even more uncertain.
[Read more…]On Friday evening, July 6, 2019, we were rockin’ and rollin’ in California. Even though L.A. is 150 miles southwest of the epicenter in Ridgecrest, the earthquake rocked us. It’s been quite a while since I experienced an earthquake. It made me grateful that my apartment building had gone through an earthquake retrofit last year!
I’ve got a hodgepodge of things for you this week and as always they reflect my varied interests and what catches my eye as I move through the week.