Getting more clients rarely fails because you are invisible. It fails because the right people do not feel recognized. Many solo business owners are showing up. They are posting, emailing, and …
Channel Confusion Is a Consolidation Problem
If your marketing feels unsettled, it’s rarely because you’re inactive. More often, it’s because too much is still open at the same time. I see this with solo business owners who are showing up, …
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Your Next Client Is Checking Out Your Profile Right Now
Is it up to date? TL;DR If your social profiles still say what you did two years ago, you're probably missing out on new clients. I’ve helped business owners fix this fast. In this …
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How Simple Polls Can Help You Attract More Clients
Engage, Learn, and Convert TL;DR If you're not sure what to post or how to connect with your audience, start with a poll. I’ve used simple polls to spark conversations, test ideas, and get …
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Visibility Isn’t Optional
How increasing your online presence drives business growth TL;DR You don’t need to be everywhere online, but you do need to be visible where it counts. I’ve seen too many solo business owners …
Strategy vs. Tactics
What a colleague told me in 2009 At a retreat I attended in 2009, a colleague pointed out I was more of a tactician than a strategist. At the time, I felt slightly offended by this comment …