How increasing your online presence drives business growth TL;DR You don’t need to be everywhere online, but you do need to be visible where it counts. I’ve seen too many solo business owners …
Strategy vs. Tactics
What a colleague told me in 2009 At a retreat I attended in 2009, a colleague pointed out I was more of a tactician than a strategist. At the time, I felt slightly offended by this comment …
What’s stopping you from getting better visibility?
It's a common complaint. Whenever I ask about challenges solo business owners have about getting better online visibility, the #1 response is… Not enough time. And what's the most …
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Do You Still Need a Business Blog?
Is blogging headed for intensive care? Even worse, do we invoke the R-word? Is blogging still relevant in a social marketplace of increasingly image-centric, highly mobile consumers, …
Your Visibility Edge – Why I Started a Newsletter on Substack
And, the 3 most popular posts in October 2024... For the last couple of months, I've been mulling over ideas for creating an online course or e-course focused on improving online …
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How to Create a Simple and Effective Opt-In Page with ChatGPT
A Step-by-Step Mini-Guide Using AI Are you a solopreneur looking to build an effective email list? One of the essential tools you'll need is a well-crafted opt-in page. Recently, during a …
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