Business Blogging Archives | Digital Marketing Guide for Authors & Online Entrepreneurs

Want More Traffic? Here are 27 Steps to Promote Your Blog Posts Better [Checklist]

Way back in the olden days of blogging, around 2004, it wasn’t very complicated.

You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t need a checklist of 27 ways to promote your blog posts!

If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed for an email subscription with Feedburner or Feedblitz (both are still alive and well, I’m happy to say) and asked your blog readers to subscribe. That’s it. The automation was simple and worked.

If your content was great, you got hundreds or thousands of subscribers and could monetize your content with affiliate offers, ebooks, ads, teleseminars, and other products and services. You could build an audience of fans and build a sustainable business.

In fact, that’s how I started my company, The Blog Squad, in 2005. There was a ton of demand to help people set up blogs and train them on how to use it. I started my first business blog in 2004 and never looked back.

Things are more complex now. There are millions of blog posts written every day. [Read more…]

Seven Tools to Create Better Researched Content

By Ann Smarty 14 Comments

Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.

How do successful creators do this consistently?

The focus on research is a lot more than you’d think.

Thorough research is what distinguishes great content asset from a mediocre article.

Here are seven tools to use to do content research properly: [Read more…]

4 Ways You Can Start Writing Better Blog Posts Immediately

By Karon Thackston 13 Comments

All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.

In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have the controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds. [Read more…]

What Do You Do When You Have No Time for Blogging?

By Denise Wakeman 2 Comments

I know what you’re going through.

I always say that online visibility depends on making sure that your site features fresh, interesting, valuable content and resources.

So you have to consistently publish.

Have to.

You need to keep blogging, keep posting, keep generating that content. It’s all about consistency, right? The problem is, being consistent can be hard when you just can’t find the time or energy or inspiration to write.

So what can you do when you have no time for blogging? [Read more…]