Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.
How do successful creators do this consistently?
The focus on research is a lot more than you’d think.
Thorough research is what distinguishes great content asset from a mediocre article.
Here are seven tools to use to do content research properly: [Read more…]
All too often, we think of the blog that we write for as “our” blog. And, it is. We, as the website owner, have control of the blog. We created it, we operate it, we publish posts on the blog. It is, in fact, ours.
In reality, however, “our” blog shouldn’t be entirely about us. It’s more like a partnership where we have the controlling interest, but our readers have an almost-equal say. After all, if they don’t want to read the posts we add to our blogs, we’ll quickly find ourselves in a deserted area of the Internet filled with virtual tumbleweeds. [Read more…]
![Want More Traffic? Here are 27 Ways to Promote Your Blog Posts [Checklist]](https://denisewakeman.com/wp-content/uploads/2018/01/blog-post-checklist.jpg)
Way back in the olden days of blogging, around 2004, it wasn’t very complicated.
You wrote an article, around 500 words or so. You published the article. And, that was it. You definitely didn’t need a checklist of 27 ways to promote your blog posts!
If you wanted people to subscribe to get automatic updates when you published new blog posts, you set up an RSS feed to email subscription with Feedburner or Feedblitz (both are still alive and well, I’m happy to say) and asked your blog readers to subscribe. That’s it. The automation was simple and worked.
If your content was great, you got hundreds or thousands of subscribers and could monetize your content with affiliate offers, ebooks, ads, teleseminars and other products and services. You could build an audience of fans and build a sustainable business.
In fact, that’s how I started my company, The Blog Squad, in 2005. There was a ton of demand to help people set up blogs and train them how to use it. I started my first business blog in 2004 and never looked back.
Things are more complex now. There are millions of blog posts written every day. [Read more…]
There are over 3,000,000 blog posts published every single day. Think about that.
If you’re a blogger then you know how time-consuming it is to promote your blog posts to your social networks. Yet, you also know that it’s the best way to get more eyeballs on your message, build your audience, and make sales.
Most bloggers fall short on their promotion, sharing a blog post a few times and then moving on to the next thing.
I get it. It takes time. And, if you don’t make the time, you’re wasting your time and missing out on one of the best ways to build your business.
One of the most frequent questions I get is how to save time and automate social media tasks. Specifically, how to promote blog posts to get more traffic from social networks back to your blog. [Read more…]
I know what you’re going through.
I always say that online visibility depends on making sure that your site features fresh, interesting, valuable content and resources.
So you have to consistently publish.
Have to.
You need to keep blogging, keep posting, keep generating that content. It’s all about consistency, right? The problem is, being consistent can be hard when you just can’t find the time or energy or inspiration to write.
So what can you do when you have no time for blogging? [Read more…]