As a business owner, you know how it goes…you’ve got to constantly learn and adapt to new ways of marketing your wares, develop and reach new fans, and stay ahead of your competition.
Bringing in new readers is an integral part of blog marketing: It’s not enough to create awesome content – You need to spread the word for more people to discover your site.
However attracting new readers is not enough: You need to bring your current readers back too. In our era of information overload, no matter how awesome you are, your readers are most likely to forget about your blog unless you keep reminding them that you exist.
Your existing readership is what powers up your blog: Repeat users are more likely to interact (because they already know you) by sharing your articles and leaving comments. Therefore, you must never let your readers forget about you!
Here are 10 ways I am keeping with my readers in touch: [Read more…]
Running a blog can be a very rewarding experience. But it can also be a highly draining one, and everything from maintaining consistency to the cost prior to monetizing one can be enough to push bloggers into quitting. The worst part about this is that had they gone just a little while longer, they could have found real success doing something they love.
If you are finding yourself lagging in motivation, you might want to check out these ten best TED Talks by professionals and creative minds. They can really give you that boost of inspiration you need to keep working at what you are doing. [Read more…]
Today is my 10 Year Blogiversary!
Over the past ten years there have been intermittent reports that blogging is dead. I’m not sure where those rumors come from, but in my experience blogging is anything but dead. [Read more…]
When I started my first business blog in 2004, there wasn’t much in the way of social media available to help promote blog posts. The best way to get your blog post shared was to encourage readers to subscribe to your blog update email list and then forward the email.
Today, it’s a different story. Yet, during consults with clients, I’m frequently asked how to get more traffic and visitors to new blog posts. The infographic below, created by Ian Cleary of RazorSocial and Canva, will help.
There is a belief by many online entrepreneurs that they cannot share their own posts. WRONG! Yes, I’m saying that if you believe that, it’s wrong. You can and should share your blog posts. Don’t wait and hope others will share it for you. Start the ball rolling… [Read more…]