Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?
It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.
[Read more…]
Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.
How do successful creators do this consistently?
The focus on research is a lot more than you’d think.
Thorough research is what distinguishes great content asset from a mediocre article.
Here are seven tools to use to do content research properly: [Read more…]
Keyword research is the cornerstone of content marketing: It’s where content creation should start every time.
I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: [Read more…]
Have you ever been caught up in a creative flow? You’re excited and passionate about your “thing” and focus all your energy and attention on the creation: every detail, organization, design, and function. It’s a masterpiece. It’s gorgeous. It works perfectly. It provides a critical solution.
There’s just one little problem.
No one knows about it so there’s no one to buy it. All your energy was focused on creating and you forgot to gather your audience and fans who would want it, if only they knew about you and your amazing, beautiful thing. [Read more…]
I’ve been talking with a lot of people lately about all the stuff that’s involved with getting the word out to promote their book and how confusing it be to know what to do. There are hundreds, if not thousands, of tactics you can use, but without a book promotion strategy that works with your overall business strategy, your efforts may not get you the results you expect. At least that’s what I’ve witnessed over and over.
I’m curious, has this been your experience as well?
It’s something I’ve been working to simplify with my clients who are writing books. Believe me, I know how overwhelming it can be.
Because of this universal feeling of overwhelm, I’m working on a checklist (actually, it’s turning into more of a worksheet) you can use to clarify your current book promotion reality and then identify what you can do to develop a personal strategy for building your author platform and creating buzz for your book.
If you’d like a copy of the worksheet, post a comment below and I’ll make sure you get it when it’s complete.