Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Keyword research is the cornerstone of content marketing: It’s where content creation should start every time.
I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: [Read more…]
Have you ever been caught up in a creative flow? You’re excited and passionate about your “thing” and focus all your energy and attention on the creation: every detail, organization, design, and function. It’s a masterpiece. It’s gorgeous. It works perfectly. It provides a critical solution.
There’s just one little problem.
No one knows about it so there’s no one to buy it. All your energy was focused on creating and you forgot to gather your audience and fans who would want it, if only they knew about you and your amazing, beautiful thing. [Read more…]
I’ve been talking with a lot of people lately about all the stuff that’s involved with getting the word out to promote their book and how confusing it be to know what to do. There are hundreds, if not thousands, of tactics you can use, but without a book promotion strategy that works with your overall business strategy, your efforts may not get you the results you expect. At least that’s what I’ve witnessed over and over.
I’m curious, has this been your experience as well?
It’s something I’ve been working to simplify with my clients who are writing books. Believe me, I know how overwhelming it can be.
Because of this universal feeling of overwhelm, I’m working on a checklist (actually, it’s turning into more of a worksheet) you can use to clarify your current book promotion reality and then identify what you can do to develop a personal strategy for building your author platform and creating buzz for your book.
If you’d like a copy of the worksheet, post a comment below and I’ll make sure you get it when it’s complete.
Guest post by Kathleen Gage.
Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them.
To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put a stake in the ground through your marketing position, meaning stand up for what you believe. Don’t be wishy-washy; stand tall and proud and be willing to do what needs to be done to let people know you exist.
When you first begin your business, you may not have the confidence you will gain over time regarding how you market you, your products and services, and your business. The sooner you get comfortable with marketing, the better.
There is a direct correlation between your level of confidence and the amount of money people will pay for your expertise. There is also a direct correlation between what people will pay you and how your expertise is packaged. Given two experts with equal qualifications including years in the industry, education, and knowledge, and one has taken time to package their knowledge into books and information products and the other has not, the first will command more money for their expertise.
When customers and prospective customers think of products like yours, you want to be the one who comes to mind and the one they will do business with. This top-of-mind awareness is known as market position.
Your marketing position is achieved through branding, packaging, public relations, promotions, a unique selling proposition, and excellent customer care, to name just a few. In the online world, there are four primary ways to become top-of-mind:
By celebrity position I am not referring to Oprah-level celebrity. Celebrity in this context is becoming incredibly visible and well-known to your market.
Involvement in social networks is a must-do! You cannot escape it. But ensure that your involvement is effective and not a waste of time.
Although the most popular social networks are Facebook, LinkedIn, Google+, YouTube and Twitter you may find your market congregates elsewhere.
To assure you get the most out of your social networking efforts it is best to survey your market to know specifically where they hang out. A great resource for this would be Survey Monkey.
Over the past few years, media opportunities have cropped up all over the internet – everything from online magazines to blogs, internet radio, video sites, and social media. Many of these opportunities cost nothing but time. It’s amazing how much visibility a targeted approach will get you with online media.
[pullquote position=”right”]One of the fastest ways to build celebrity is through the partnerships you develop.[/pullquote] No one makes it on their own. Successful people build solid relationships with others who support their values.
Although we have become an instant gratification world, there are those who know that success is not an overnight happening. To truly succeed in any venture, especially building your business using the strategies in this book, it takes time, commitment, and focus. Lay a solid foundation and you are in a great position to reap fantastic benefits.
To succeed you must have a long-term view as well as short-term goals. Get into the game of using the internet to build your business and market position with the knowledge that this does take effort, work, investment, and time. When you do, you are way ahead of the majority of people who attempt this for a little while only to give up when they realize it is real business at its best.
About Kathleen Gage:
Kathleen Gage is the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist and owner of “Power Up for Profits.” Kathleen helps entrepreneurs make money online. Her clients are driven by making a difference through their own unique voice.
Kathleen’s mission is to help people understand that their business is merely a means to get their message out to the world. She teaches that it’s not just about what you do, but the reasons behind why you do it.
Her newest book, Power Up For Profits; The Smart Woman’s Guide to Online Marketing is the perfect resource for any author who wants to reach more of their market in the fastest, most cost effective methods possible. For a very limited time when you order the book through Amazon you receive Kathleen’s report “How to Make Your First $100 Online” and “Sell Thousands from Any Platform” at no cost to you. Click here for full details.
Join me when I host Kathleen Gage on Adventures in Visibility on July 26 at 10:00 am PT. Adventures are free. Click here to get notified when the details for attending the event are available.
Guest post by Jeff Herring
Q: Do I need a Call to Action at the end of my article content?
A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session.
In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it too.
So this question was another gentle reminder to always carry somewhere within you a “beginner’s mind” so you can make the most difference with your students.
So the answer is absolutely yes, you always want to have a call to action at the end of your article content. Here are some reasons to back up my absolute yes:
1) Even if you are creating content and/or articles just to see your name in print, you are doing your readers a disservice by not showing them a way to get more from you. Why? Because if you are creating content in the most powerful way, then your reader is going to be attracted to the way you approach and solve problems. The natural result of this is that they are going to want more from you. So why leave them hanging?
2) If one of the goals of your content creation is to create traffic, then of course you want a call to action. Asking the reader to go to one of your profit sites (opt-in page, sales page, blog, etc) is still a great way to generate endless waves of traffic from your articles.
3) If one of the goals of your content creation is to build a list, then of course you want a call to action. In world full of options for paid traffic, (Google, Facebook, LinkedIn, and more) [pullquote position=”right”]I still believe new list members who are earned instead of bought make the absolute best lists.[/pullquote]
4) And I’ve saved the most surprising reason for last: If you create content that helps someone to take the next success steps, and do not offer a way for them to go further with you, then you are simply working for your competition.
Why?
Because your reader will learn from and move forward with you, but then you leave them hanging. So then, when they read something on the same topic from one of your competitors, who offer them a way to go further, they will choose to invest with your competitors.
And you don’t really want to do that, do you?
I’ll show you step-by-step exactly how to create a profitable Call to Action on this Results Now Webinar: “How to Create a Profitable Call to Action: The Secret to Getting Your Prospects to Do What You Want Them to Do” on Thursday July 11th at 4 pm EDT – Join us here => http://JeffHerring.com/denise
