Internet Marketing Archives | Adventures In Visibility | Online Marketing for Small and Solo Businesses

Do You Have to Have a Website? – Video Interview

desk with laptop, pad of paper and smartphone, a desk lamp and shelves of books in the background. — This is not what my desk looks like when I’m working on my website!
*Photo by Radek Grzybowski on Unsplash*

10 years and my message remains just about the same

Recently I was invited to be a guest on the New Bern Now podcast, interviewed by the New Bern Podsquad. Wendy Card, the founder, and publisher of New Bern Now, worked with me in a mentoring program about 10 years ago and she wanted to catch up.

Following is a 16 minute clip from the episode and we talked about my journey in online marketing, how COVID impacted business and most importantly, why businesses – local and online – need to have a website.

A lightly edited transcript with time stamps of the relevant parts (not the chit chat), follows below the video.

[Read more…]

What are Your Challenges with Creating an Online Presence?

By Denise Wakeman

By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?

It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.

[Read more…]

Seven Tools to Create Better Researched Content

By Ann Smarty

Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.

How do successful creators do this consistently?

The focus on research is a lot more than you’d think.

Thorough research is what distinguishes great content asset from a mediocre article.

Here are seven tools to use to do content research properly: [Read more…]

How to Use Keyword Research in Your Content Marketing

By Ann Smarty

Keyword research is the cornerstone of content marketing: It’s where content creation should start every time.

I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: [Read more…]

When Should I Begin Marketing My Book, Business or Product? #AskDenise

By Denise Wakeman

Have you ever been caught up in a creative flow? You’re excited and passionate about your “thing” and focus all your energy and attention on the creation: every detail, organization, design, and function. It’s a masterpiece. It’s gorgeous. It works perfectly. It provides a critical solution.

There’s just one little problem.

No one knows about it so there’s no one to buy it. All your energy was focused on creating and you forgot to gather your audience and fans who would want it, if only they knew about you and your amazing, beautiful thing. [Read more…]