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How to Promote Your Content with Audiograms + Checklist

By Denise Wakeman 8 Comments

Podcasters and Bloggers: are you promoting your content with videos? 

It’s an excellent way to get more visibility for your podcasts and articles. This is a tactic I’ve used on and off for a few years. It’s ideal for podcasts since you already have an audio file. And, for articles, you can record a short summary to use for a video.

[Read more…]

Filed Under: Online Video, Online Visibility Tagged With: audiogram, checklist, online video, podcast marketing

9 Video Apps and Tools I Use And Recommend

By Denise Wakeman

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If you’re starting to read the “what’s going to be hot in 2020 for digital marketing” articles, you’ll see videos have a prominent place. It makes me laugh because “video” has been touted as the next hot thing for over a decade.

Now, though it is mainstream, I’d say. Every social media platform accommodates video now. The stats prove that consumers watch and want more video content. This means if you’re not creating videos for social media, for your blog posts and for your marketing, then you’re missing out on a lot of business.

[Read more…]

Filed Under: Ask Denise, Online Video, Online Visibility Tagged With: belive video, create videos, online video, video apps, video software, video tools, zoom video

Women Who Rock – Using Online Video in Business

By Denise Wakeman

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“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.

Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]

Filed Under: Online Video, Online Visibility Tagged With: Lou Bortone, online video, online visibility, video marketing

Video Marketing Rules! Enter Giveaway to Win 1 of 7 Books

By Denise Wakeman

Win 1 of 7 Copies of Lou Bortone's book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session

Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session

It’s not “fake news.” The stats don’t lie.

Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]

Filed Under: Online Video Tagged With: giveway, Lou Bortone, online video, video marketing

How to Win More Attention with this Awesome Video Checklist

By Denise Wakeman

How to Win More Attention with this Awesome Live Video Checklist

In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,  

“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.” 

If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.

In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish.  [Read more…]

Filed Under: Online Video Tagged With: #GoLive, checklist, Facebook Live, livestream, video marketing

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