Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session
It’s not “fake news.” The stats don’t lie.
Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]
In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,
“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.”
If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.
In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. [Read more…]
You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril.
Social video generates 1200% more shares than text and images combined. (Wordstream)
If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.
FYI… this is yet another way to repurpose your blog content.
What’s stopping you from experimenting with live video for your business? I’ve been asking this question on various networks.
It puzzles me that more people aren’t jumping onto the live video bandwagon. It’s never been easier to shoot and stream video. The only equipment required is your smartphone.
You could go one step further and use a webcam on your desktop, and you could invest in a desktop tripod, but you don’t need any of those things to shoot live streaming video. [Read more…]
Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it?
In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point. Under normal circumstances, I would never put this video on my blog.
But when I realized that I wouldn’t normally share it, I also realized you may have experienced this too and that I could share some ways to “turn a lemon into lemonade” — to paraphrase a bit. [Read more…]