Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.
The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.
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If you’re starting to read the “what’s going to be hot in 2020 for digital marketing” articles, you’ll see videos have a prominent place. It makes me laugh because “video” has been touted as the next hot thing for over a decade.
Now, though it is mainstream, I’d say. Every social media platform accommodates video now. The stats prove that consumers watch and want more video content. This means if you’re not creating videos for social media, for your blog posts and for your marketing, then you’re missing out on a lot of business.
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Does this sound like you… you know about Instagram, you may have even set up an account, but you cannot figure out how the heck to use it for your business. It seems like a lot it’s all about posting selfies and the great meals people are having at cool restaurants. Where does business come into play? How do you get more visibility on Instagram?
If that sounds familiar, you’re not alone. In this post I’ll share some tips on how you can optimize your Instagram account to create more visibility, awareness, and opportunities for your business. [Read more…]
Over the years I’ve had conversations around the same question many times. With friends and clients, on a hangout with Jason Wiser, and in the Challenges, I host … how do I start building my platform, a.k.a. audience?
Platform, audience, tribe, community, followers… without them, it’s nearly impossible to stand out and get your message heard. Committing the time and effort to building your platform increases your visibility…guaranteed. [Read more…]
One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:
How many times a day do you have to post to get visibility?
It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.
[Listen to the post if you prefer audio]
The first thing to get out of the way is that there are no rules and everyone has an opinion. There is no “right way” or right time to post. It’s tempting to want to follow someone else’s formula, and that’s great for a guideline and setting up your initial schedule. Ultimately, though, you need to test and experiment to find what works for your followers AND what you can comfortably sustain on a consistent basis. Then you have to tweak and test some more. [Read more…]