Maybe you’ve seen it or even downloaded it…a free guide with 18 tips on how to attract more clients.
The guide was created with the help of members of the Marketing Trailblazers Community to celebrate the community’s third anniversary. I wanted to feature members of the community and give away something of value that may entice people to join.
The jargon to describe the document is “user generated lead magnet.” That’s a mouthful!
I’m frequently asked how I do the stuff I do so here’s where I answer that question…
Several people who have downloaded the 18 Tips guide have asked what tools I used to design it.
Let me get this out of the way first…I am graphically challenged!
And, I put together the guide all by myself. I didn’t hire a graphic designer.
As mentioned in the introduction of the guide, all the photos are from my adventures over the past few years, from several trips to Peru to India, Nepal, Morroco, and many of my favorite places around California and the U.S. All photos were taken on Samsung Galaxy smartphones over the years.
Use the best tools
Being graphically challenged, I invested in ebook templates from Biz Template Babe, designed specifically for use on Canva (more on that later). The exact template kit I bought is this one called Ebook and Lead Magnet Bundle.
Sarah, the Biz Template Babe, does an outstanding job showing you exactly how to use the templates on Canva.
I’ve been using Canva, the online design tool for years, since it launched because it solved a huge problem for me…how to create great-looking graphic images to use on social media, without being a graphic designer. They have hundreds of templates for just about anything you would ever want to create.
If you’re not already using Canva, you can get started here with a free account.
To collect the content from Trailblazers, I created a form in Google docs, asking for name, tip and URL to include with the person’s tip. The spreadsheet that’s generated by Google forms makes it easy to collect and manage the content.
Once I had put together the tips with the images I had gathered and added a bio page and call to action at the end, I exported the document as a pdf. I was also able, in Canva, to export each page as an image to share on social media (I believe is a feature you get when you upgrade to a Pro account).
That’s it. There’s a learning curve to import and using templates, and once you’ve done it once or twice, it’s easy.
Share your lead magnet and invite others to help you
This is an important tip…when you have content from others, make it easy for them to share. In this case, I offered all the contributors a copy of the completed guide, images of their own, and other’s tips in two sizes (square and portrait), along with a set of hashtags they could use on social media. If you want people to help you promote, you must make it super easy for them to do so. They’ll appreciate it and you’ll get more participation in the promotion. 🥰
Once all the visual assets have been created, then I queued them up to drip out over a few weeks on Instagram, Facebook, Twitter, and Linkedin. I use Social Bee to schedule and drip evergreen content.
If you have more questions about how you can do this too, book a quick Ask Me Anything consult and I’ll be happy to help you and work out the steps with you.
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Images on this page are California (from the air), Rancho Mirage, CA, and Pikillacta, Peru.
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