Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

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The Video Godfather’s Top 10 Proven Video Marketing Tips

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The Video Godfather's Top 10 Proven Video Marketing Tips

Many entrepreneurs are missing an enormous marketing opportunity because they’re still not using video, or not using it consistently. Often times business owners shy away from video marketing because they assume it’s too complicated or time-consuming. But it doesn’t have to be!

Here are ten quick tools, tactics and time-savers for taking the overwhelm out of video:

1. Upgrade Your Website’s Home Page Video! Your “welcome” video on your home page is really your “first impression” for most web visitors, so make it count! Keep it short, on brand, and viewer-centric. Even though it’s your introduction, you still have to think in terms of “what’s in it for them?” Most important, be sure to include a clear call to action and tell your viewer exactly what you want them to do! [Read more…]

Adventures in Visibility – Using Short Form Video to Get Your Message Out [video]

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Lou Bortone on Adventures in VisibilityIn this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos.

These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and drive traffic to your long form content, your offers and your business. [Read more…]

How to Repurpose Your Facebook Photo Albums into Videos

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It doesn’t take much to distract me so when I received an email from Animoto inviting me to create a video of the best of 2012 from my Facebook photo albums, I was hooked.

Animoto is a cool online video tool that makes it easy to create videos by simply uploading photos, choosing a sound track, adding text and clicking a button to produce the video.

Now, you can click a button and their Best of 2012 app connects to your Facebook profile to create a video from a random selection of the images you’ve uploaded over the year. Once the video is produced, you can preview and edit. It takes about two minutes.

I immediately created a video and edited it to include only videos from my recent trek in Peru, to Machu Picchu. Once complete, it’s easy to share the video on Facebook, Twitter and YouTube.

[Click here if you cannot see the video in your feedreader.]

This is a fun, fast and easy way to repurpose your Facebook photo albums into videos and get more visibility for your brand and business.

If you create a Best of 2012 video, post the link in the comments so we can see what you were up to in 2012!

How to Use Annotations with Out-of-Date YouTube Videos

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While on a webinar with Online Video Expert Lou Bortone, for the Social Media Biz School, a question came up about deleting out-of-date YouTube videos.

Yes, you can delete your old videos from YouTube, but what if you don’t want to?

Here’s the solution I came up with… [click here if you cannot see the video below]

Got a YouTube video tip? Post it in the comments and if your tip is a video, include the URL so we can watch your video too!