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You are here: Home / Business Branding / How to Build Your Brand with Live Video [video and checklist]

How to Build Your Brand with Live Video [video and checklist]

By Denise Wakeman

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How to Build Your Brand with Live Video

How to Build Your Brand with Live Video

One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience.

How to Build Your Pet Brand with Live Video at #BlogPaws

How to Build Your Pet Brand with Live Video at #BlogPaws

This year, I had a co-presenter, my colleague and gal pal, Mia Voss of The Mia Connect. At the last minute, something came up so Mia couldn’t attend, but that didn’t stop us from co-presenting. You’ll see what I mean in the presentation embedded below.

Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia and I, both experienced live video hosts, cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion… how to build your brand with live video.

How to Build Your Pet Brand with Live Video Events from DeniseWakeman.com
 
By far the most questions I got at the end of the presentation were about promoting a show.  Makes sense. If you go to all the work to have the proper equipment, design lovely show graphics, book a guest, and prepare your interview, then you want to make sure you have an audience! 
The final 6 or 7 slides show you where to promote your event. However, pre and post-show promotion could be an entire stand-alone presentation and encompasses more than we could cover in the presentation at BlogPaws.
How to Build Your Pet Brand with Live Video Events

Use microcontent on social media to promote your show.

With that in mind and to help you with those essential tasks, Mia and I are sharing a 7-page checklist on show promotion that we created for a previous program we taught together. 

Click Here to Download Your Free Checklist

After you watch the presentation and download the checklist, post your questions and comments below. We’ll get back to you as fast as we can. 

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Filed Under: Business Branding Tagged With: branding, online video, social media marketing

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

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