Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

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How to Create a Social Media Schedule That Is Truly Effective

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How to Create a Social Media Schedule That Is Truly Effective

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]

Are You Afraid of Doing Live Video?

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Denise Wakeman and Lou Bortone - Are you afraid of doing live video?

What’s stopping you from experimenting with live video for your business? I’ve been asking this question on various networks.

It puzzles me that more people aren’t jumping onto the live video bandwagon. It’s never been easier to shoot and stream video. The only equipment required is your smartphone. 

You could go one step further and use a webcam on your desktop, and you could invest in a desktop tripod, but you don’t need any of those things to shoot live streaming video. [Read more…]

How to Kick Off Your Adventure in Social Media Marketing

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How to Kick Off Your Adventure in Social Media Marketing by Denise Wakeman

Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.”

Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, tactics and tools are created and change.  You can drill down even further into different types of niche marketing: relationship, viral, joint venture, email, cause, viral, etc.

It can be confusing on this crazy journey of marketing on the web. Later in this post, you’ll find a list of articles to guide you in areas of social media, social networks and a couple on email marketing. Before we get there, I want to share the results of my recent survey about digital marketing. [Read more…]

Advanced Video Marketing Strategies for Social Media

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Advanced Video Marketing Strategies for Social Media

Are you ready to take your video marketing strategies for social media to the next level?

Sophisticated marketers know the impact video has had on social media over the last few years.

Heck, it’s only been in the last year that we’ve seen several new video tools introduced including Periscope and Blab (now defunct).

In just the past few months, Facebook Live rolled out to all users on both iOS and Android devices.

Instagram has increased the maximum length of videos from 15 seconds to 60. And that’s not to mention that Snapchat is hot, hot hot.

YouTube seems downright ancient at 11 years old!

So where does this leave you? [Read more…]

How to Use Social Media Marketing for Your Business

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top ways to use social media for your business

Remember how it felt when you were first introduced to Twitter?

Did you wonder why the heck anyone would use it or what possible benefit it could have for your business?

I know I did.

Yet now, 11 years after it launched, Twitter is a mainstream social media site.

Or what about Facebook? That site is crazy, always changing. Yes, it’s fun for keeping up with your friends and family, but again, how do you use it for your business?

The list goes on: Pinterest, YouTube, LinkedIn, Instagram, blogging… it may feel overwhelming and confusing.

In this post, I’m going to break down a few key elements to help you understand how to use social media marketing for your business.

You’ll learn a simple way to use social media to build visibility and attract new customers. [Read more…]