Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

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Showing Up, Modeling, and Taking a Leap of Faith

By Denise Wakeman

Life doesn’t always go as planned or expected. I’ve been running (actually “wogging”) since 2007. I’ve had my share of trips and aches and sprains, but never any serious injuries. The worst physical injury I’ve ever experienced was a torn ACL in my right knee in 2013 that happened as I was attempting to get out of a boat on Lago de Sandoval in the Peruvian Amazon. That was excruciating and set me back for months.

Two weeks ago I was near Bass Lake, just south of Yosemite National Park, three miles into a half marathon when I tripped and fell flat on my face. I knew I was going down and was cursing all the way. Thankfully several runners stopped, helped me, and called the sweeper truck to come get me.  [Read more…]

Filed Under: Business Branding Tagged With: branding, entrepreneur, leap of faith, visibility on the web

How to Build Your Brand and Visibility through Stories – Adventures in Visibility with Carey Pena

By Denise Wakeman

Carey Pena How to Build your Brand and Visibility Through Stories - Adventures in Visibility

Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.

Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility. [Read more…]

Filed Under: Live Video Shows Tagged With: branding, business, marketing, social media

How to Build Your Brand with Live Video [video and checklist]

By Denise Wakeman

How to Build Your Brand with Live Video

One of my favorite conferences is the annual BlogPaws event for pet bloggers. Held in Nashville, this year, it was off the charts amazing with over 500 pet bloggers and activists in attendance. For the second year in a row, I was invited to present on how bloggers can use video to engage with their audience. [Read more…]

Filed Under: Business Branding Tagged With: branding, online video, social media marketing

How to Increase Instagram Engagement by 182% [#infographic]

By Denise Wakeman

Have you jumped on the Instagram bandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking “how can I use Instagram now to boost the visibility of my business?!”

Here are some photo ideas for you:

  • People – colleagues, customers, clients, vendors
  • Places – conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are)
  • Things – products, tools you use, tools you want, gifts you receive
  • Quotes and Cats – ALWAYS popular!

[Read more…]

Filed Under: Social Media Marketing Tagged With: branding, Instagram, visual marketing

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