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You are here: Home / Live Video Shows / How to Build Your Brand and Visibility through Stories – Adventures in Visibility with Carey Pena

How to Build Your Brand and Visibility through Stories – Adventures in Visibility with Carey Pena

By Denise Wakeman

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Train your butterflies to fly in the right direction. Quote by Carey Pena.

Carey Pena How to Build your Brand and Visibility Through Stories - Adventures in Visibility

Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.

Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.

On the show Carey and I discuss:

  • Carey Peña’s story
  • What you can learn from Journalism about storytelling
  • How to tell your story with your headlines
  • How to use storytelling for networking and marketing
  • Tips for telling compelling stories your audience wants to hear

This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.

During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…

Train your butterflies to fly in the right direction. Quote by Carey Pena.

Recommended Reading

Badass Visual Branding

How to Build Your Brand with Live Video

Going Off the Beaten Path to Build a Brand

Blab Your Way to More Visibility

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Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Carey:

About the Guest

Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly.  Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.

Join Me for Future Adventures in Visibility

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    (if you enjoyed this interview, please rate and review it on iTunes!)

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show! 

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Filed Under: Live Video Shows Tagged With: branding, business, marketing, social media

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About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankTrudy Van Buskirk says

    November 19, 2015 at 11:00 am

    AND we all have many stories in our lives … I suggest that people can look at photos since they were a child .. to get ideas for stories to use .

  2. blankDenise Wakeman says

    November 19, 2015 at 10:51 am

    And thank you @ShanJHernandez for helping out behind the scenes, your comments and introducing me to Carey!

  3. blankTechBloke (Saad) says

    November 19, 2015 at 10:50 am

    @ShanJHernandez I just finished a show about snapchat..so i am getting everyone’s snapchat

  4. blankJoselito Laudencia says

    November 19, 2015 at 10:50 am

    Great blab! Thanks Denise and Carey 🙂

  5. blankShannon Hernandez says

    November 19, 2015 at 10:48 am

    He definitely gets into a zone before he does it. The talk he gave at Podcast Movement was rehearsed hundreds of hours.

  6. blankBonnie Frank says

    November 19, 2015 at 10:48 am

    How reporters can really let the rest of us know what’s REALLY going on

  7. blankBonnie Frank says

    November 19, 2015 at 10:47 am

    @ShanJHernandez I am fascinated by that b/c he never seems nervous when he’s delivering

  8. blankShannon Hernandez says

    November 19, 2015 at 10:47 am

    @bonnielfrank I remember seeing Pat speak at NMX earlier this year and he said he was nervous. He said the same thing at Podcast Movement!

  9. blankShannon Hernandez says

    November 19, 2015 at 10:46 am

    @bonniefrank I remember talking with Pat at Podcast Movement and he said he was nervous.

  10. blankBonnie Frank says

    November 19, 2015 at 10:46 am

    @techblokedotcom Love Pat!

  11. blankTechBloke (Saad) says

    November 19, 2015 at 10:46 am

    he is an awesome bloke.. very down to earth

  12. blankSilke Zanker says

    November 19, 2015 at 10:44 am

    Notes and powerpoints…many presenters get stuck because of their powerpoint.

  13. blankShannon Hernandez says

    November 19, 2015 at 10:44 am

    I’ve always used notes as a backup in case I need help, but I never use my complete notes when interview someone.

  14. blankTechBloke (Saad) says

    November 19, 2015 at 10:43 am

    @bonnielfrank hey bonnie

  15. blankBonnie Frank says

    November 19, 2015 at 10:43 am

    Hey Saad!

  16. blankThe Branding Cupid says

    November 19, 2015 at 10:40 am

    Thank you!

  17. blankShannon Hernandez says

    November 19, 2015 at 10:38 am

    standby @michaelrwhitson. Carey is going to start interviewing you! She’ll get you to tell your story now!

  18. blankBonnie Frank says

    November 19, 2015 at 10:35 am

    Exactly! Just start w/one or two things

  19. blankJoselito Laudencia says

    November 19, 2015 at 10:35 am

    I love Denise’s travel stories…and her running too…

  20. blankJoselito Laudencia says

    November 19, 2015 at 10:33 am

    Nice. Tapping into why I’m passionate about my work is a nice way to find one of my stories.

  21. blankBonnie Frank says

    November 19, 2015 at 10:32 am

    I think most people think that…but they’re wrong

  22. blankThe Branding Cupid says

    November 19, 2015 at 10:32 am

    That is how I help my clients — Creating Targeted and Attractive Images but also showing the real, raw, you.

  23. blankJon Leland says

    November 19, 2015 at 10:30 am

    Right. Storytelling is different than journalism. AND there are so-called professional journalists who also dis-serve our democracy by pretending that their opinions are facts.

  24. blankThe Branding Cupid says

    November 19, 2015 at 10:23 am

    Having a Magnetic Brand Name also is essential to getting known.

  25. blankShannon Hernandez says

    November 19, 2015 at 10:21 am

    @jeffsieh gettin’ the mention from @CareyPenaTV

  26. blankThe Branding Cupid says

    November 19, 2015 at 10:20 am

    Having a Story and then Visuals that Enhance your story is what branding is really.

  27. blankJon Leland says

    November 19, 2015 at 10:17 am

    http://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/

  28. blankJon Leland says

    November 19, 2015 at 10:12 am

    the meaning of “journalist” is getting bigger. Not sure I agree.

  29. blankShannon Hernandez says

    November 19, 2015 at 10:09 am

    You hit the jackpot on this one @denisewakeman LOL!

  30. blankArtJones says

    November 19, 2015 at 10:04 am

    Storytelling is primordial

  31. blankCareyPenaTV says

    November 19, 2015 at 9:31 am

    @DeniseWakeman We’re totally ready for you!! -SH

  32. blankDenise Wakeman says

    November 19, 2015 at 9:20 am

    Counting down… looking forward to this conversation wtih @CareyPenaTv!

  33. blankDenise Wakeman says

    November 13, 2015 at 7:55 am

    Have questions about how to use storytelling in your online marketing? Post them here for @CareyPenaTV

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