Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.
Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.
On the show Carey and I discuss:
- Carey Peña’s story
- What you can learn from Journalism about storytelling
- How to tell your story with your headlines
- How to use storytelling for networking and marketing
- Tips for telling compelling stories your audience wants to hear
This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.
During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…
Recommended Reading
How to Build Your Brand with Live Video
Going Off the Beaten Path to Build a Brand
Blab Your Way to More Visibility
Download the AudioÂ
For your convenience, the mp3 is posted below, from the live show with Carey:
About the Guest
Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly. Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.
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Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show!Â
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Trudy Van Buskirk says
November 19, 2015 at 11:00 amAND we all have many stories in our lives … I suggest that people can look at photos since they were a child .. to get ideas for stories to use .
Denise Wakeman says
November 19, 2015 at 10:51 amAnd thank you @ShanJHernandez for helping out behind the scenes, your comments and introducing me to Carey!
TechBloke (Saad) says
November 19, 2015 at 10:50 am@ShanJHernandez I just finished a show about snapchat..so i am getting everyone’s snapchat
Joselito Laudencia says
November 19, 2015 at 10:50 amGreat blab! Thanks Denise and Carey 🙂
Shannon Hernandez says
November 19, 2015 at 10:48 amHe definitely gets into a zone before he does it. The talk he gave at Podcast Movement was rehearsed hundreds of hours.
Bonnie Frank says
November 19, 2015 at 10:48 amHow reporters can really let the rest of us know what’s REALLY going on
Bonnie Frank says
November 19, 2015 at 10:47 am@ShanJHernandez I am fascinated by that b/c he never seems nervous when he’s delivering
Shannon Hernandez says
November 19, 2015 at 10:47 am@bonnielfrank I remember seeing Pat speak at NMX earlier this year and he said he was nervous. He said the same thing at Podcast Movement!
Shannon Hernandez says
November 19, 2015 at 10:46 am@bonniefrank I remember talking with Pat at Podcast Movement and he said he was nervous.
Bonnie Frank says
November 19, 2015 at 10:46 am@techblokedotcom Love Pat!
TechBloke (Saad) says
November 19, 2015 at 10:46 amhe is an awesome bloke.. very down to earth
Silke Zanker says
November 19, 2015 at 10:44 amNotes and powerpoints…many presenters get stuck because of their powerpoint.
Shannon Hernandez says
November 19, 2015 at 10:44 amI’ve always used notes as a backup in case I need help, but I never use my complete notes when interview someone.
TechBloke (Saad) says
November 19, 2015 at 10:43 am@bonnielfrank hey bonnie
Bonnie Frank says
November 19, 2015 at 10:43 amHey Saad!
The Branding Cupid says
November 19, 2015 at 10:40 amThank you!
Shannon Hernandez says
November 19, 2015 at 10:38 amstandby @michaelrwhitson. Carey is going to start interviewing you! She’ll get you to tell your story now!
Bonnie Frank says
November 19, 2015 at 10:35 amExactly! Just start w/one or two things
Joselito Laudencia says
November 19, 2015 at 10:35 amI love Denise’s travel stories…and her running too…
Joselito Laudencia says
November 19, 2015 at 10:33 amNice. Tapping into why I’m passionate about my work is a nice way to find one of my stories.
Bonnie Frank says
November 19, 2015 at 10:32 amI think most people think that…but they’re wrong
The Branding Cupid says
November 19, 2015 at 10:32 amThat is how I help my clients — Creating Targeted and Attractive Images but also showing the real, raw, you.
Jon Leland says
November 19, 2015 at 10:30 amRight. Storytelling is different than journalism. AND there are so-called professional journalists who also dis-serve our democracy by pretending that their opinions are facts.
The Branding Cupid says
November 19, 2015 at 10:23 amHaving a Magnetic Brand Name also is essential to getting known.
Shannon Hernandez says
November 19, 2015 at 10:21 am@jeffsieh gettin’ the mention from @CareyPenaTV
The Branding Cupid says
November 19, 2015 at 10:20 amHaving a Story and then Visuals that Enhance your story is what branding is really.
Jon Leland says
November 19, 2015 at 10:17 amhttp://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/
Jon Leland says
November 19, 2015 at 10:12 amthe meaning of “journalist” is getting bigger. Not sure I agree.
Shannon Hernandez says
November 19, 2015 at 10:09 amYou hit the jackpot on this one @denisewakeman LOL!
ArtJones says
November 19, 2015 at 10:04 amStorytelling is primordial
CareyPenaTV says
November 19, 2015 at 9:31 am@DeniseWakeman We’re totally ready for you!! -SH
Denise Wakeman says
November 19, 2015 at 9:20 amCounting down… looking forward to this conversation wtih @CareyPenaTv!
Denise Wakeman says
November 13, 2015 at 7:55 amHave questions about how to use storytelling in your online marketing? Post them here for @CareyPenaTV