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How to Build Your Brand and Visibility through Stories – Adventures in Visibility with Carey Pena

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Carey Pena How to Build your Brand and Visibility Through Stories - Adventures in Visibility

Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.

Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.

On the show Carey and I discuss:

  • Carey Peña’s story
  • What you can learn from Journalism about storytelling
  • How to tell your story with your headlines
  • How to use storytelling for networking and marketing
  • Tips for telling compelling stories your audience wants to hear

This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.

During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…

Train your butterflies to fly in the right direction. Quote by Carey Pena.

Recommended Reading

Badass Visual Branding

How to Build Your Brand with Live Video

Going Off the Beaten Path to Build a Brand

Blab Your Way to More Visibility

Download the Audio 

For your convenience, the mp3 is posted below, from the live show with Carey:

About the Guest

Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly.  Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.

Join Me for Future Adventures in Visibility

Do you have a question about how to create a more visible presence on the Web? Click here to record your question and I’ll include it along with my answer in an upcoming show! 

About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  23. Jon Leland says

    Right. Storytelling is different than journalism. AND there are so-called professional journalists who also dis-serve our democracy by pretending that their opinions are facts.