Digital media changed the game in journalism. News Anchor Carey Peña recognized early on the significance and power new media was having on the way news is reported. As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences.
Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I explore on this episode of Adventures in Visibility.
On the show Carey and I discuss:
- Carey Peña’s story
- What you can learn from Journalism about storytelling
- How to tell your story with your headlines
- How to use storytelling for networking and marketing
- Tips for telling compelling stories your audience wants to hear
This is a replay of the live broadcast with Denise Wakeman and Carey Peña. If you prefer to watch on YouTube, click here.
During the Q&A, Bonnie Frank asked Carey if she had always been comfortable on camera. Carey’s response was “no” along with this tip for dealing with the butterflies that comes with being on video, especially live video…
Recommended Reading
How to Build Your Brand with Live Video
Going Off the Beaten Path to Build a Brand
Blab Your Way to More Visibility
Download the Audio
For your convenience, the mp3 is posted below, from the live show with Carey:
About the Guest
Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15-year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly. Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire, and Engage in a meaningful way.
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AND we all have many stories in our lives … I suggest that people can look at photos since they were a child .. to get ideas for stories to use .
And thank you @ShanJHernandez for helping out behind the scenes, your comments and introducing me to Carey!
@ShanJHernandez I just finished a show about snapchat..so i am getting everyone’s snapchat
Great blab! Thanks Denise and Carey 🙂
He definitely gets into a zone before he does it. The talk he gave at Podcast Movement was rehearsed hundreds of hours.
How reporters can really let the rest of us know what’s REALLY going on
@ShanJHernandez I am fascinated by that b/c he never seems nervous when he’s delivering
@bonnielfrank I remember seeing Pat speak at NMX earlier this year and he said he was nervous. He said the same thing at Podcast Movement!
@bonniefrank I remember talking with Pat at Podcast Movement and he said he was nervous.
@techblokedotcom Love Pat!
he is an awesome bloke.. very down to earth
Notes and powerpoints…many presenters get stuck because of their powerpoint.
I’ve always used notes as a backup in case I need help, but I never use my complete notes when interview someone.
@bonnielfrank hey bonnie
Hey Saad!
Thank you!
standby @michaelrwhitson. Carey is going to start interviewing you! She’ll get you to tell your story now!
Exactly! Just start w/one or two things
I love Denise’s travel stories…and her running too…
Nice. Tapping into why I’m passionate about my work is a nice way to find one of my stories.
I think most people think that…but they’re wrong
That is how I help my clients — Creating Targeted and Attractive Images but also showing the real, raw, you.
Right. Storytelling is different than journalism. AND there are so-called professional journalists who also dis-serve our democracy by pretending that their opinions are facts.
Having a Magnetic Brand Name also is essential to getting known.
@jeffsieh gettin’ the mention from @CareyPenaTV
Having a Story and then Visuals that Enhance your story is what branding is really.
http://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/
the meaning of “journalist” is getting bigger. Not sure I agree.
You hit the jackpot on this one @denisewakeman LOL!
Storytelling is primordial
@DeniseWakeman We’re totally ready for you!! -SH
Counting down… looking forward to this conversation wtih @CareyPenaTv!
Have questions about how to use storytelling in your online marketing? Post them here for @CareyPenaTV