By the end of a mini-course on creating branded blog images, taught by Andrea Beltrami, I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works. I hired her and immediately received feedback about what I wanted, what would work and what wouldn’t, along with suggestions for how to improve my visuals all around. Andrea helped me create a simple, attractive and recognizable look for my blog and quote images. Now, you can get a dose of Andrea’s badass visual marketing savvy.
In the mini presentation below, you’ll see before and after – images I was creating before Andrea created a simple, brilliant image template for me:
During the show, in the video below, we discuss:
- Defining your branding guidelines
- Why your visuals need to be consistent
- How to convey your uniqueness online
- Why you’re missing out on connection and deeper exploration if you don’t create visual content for your audience to devour
(clickable timestamps are on YouTube)
Not to Miss Moments
0:14 How to use visual branding to boost your visibility on your blog
3:57 When did Andrea discover design was her calling?
8:41 What is a style guide and how do you figure out what it is?
9:47 Guidelines are the bones of entire branding
12:07 How do we bring the style guide to a blog
13:56 When do you start integrating brand guidelines?
16:15 How do brand guidelines save you time?
16:50 How does consistency contribute to the know, like and trust factor?
20:01 How Denise developed brand for the Blog Squad in 2005
22:12 How does Andrea help clients tap into their uniqueness?
24:54 What are the five adjectives that describe you?
27:04 How does Andrea convey the importance of visual marketing to her clients?
28:08 What’s the biggest barrier to integrating visuals on a blog?
32:35 What’s Andrea’s most memorable adventure?
Download the Audio
For your convenience, the mp3 is posted below, from the live Hangout with Andrea:
Learn More About Visual Marketing
How to Plan and Create Captivating Visual Content
How to Stay Visible Online When You’re Having an Adventure Offline
Microcontent – Use Short-Form Content to Amplify Your Message
About the Guest
Andrea ‘Dre’ Beltrami is a straight shooting, wine guzzling, sassy California girl who in 2012 traded in her miserable day job for her lifelong dream of self-employment. Over the last two years, Dre has helped solopreneurs and small business entrepreneurs from around the world create a vision for their voice. She helps entrepreneurial badasses propel their online success by creating branding and visual strategies that reflect their unique personality and style. To learn how to create an instantly recognizable brand that conveys your passion, purpose, personality and voice head over to The Branded Solopreneur and join her Badass Solopreneur Society today. It’s your right to be heard and she can help you do just that!
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