visual marketing Archives | Digital Marketing Guide for Authors & Online Entrepreneurs

5 Ways to Use Text Images to Promote Your Content

Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon.

You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take the challenge anytime!).

The second step in the Challenge is to “Create a quote image from your post” and the third step is to “share the quote image.” [Read more…]

How to Use Metaphors to Tell Your Business Story – Adventures in Visibility

By Denise Wakeman

How to Use Metaphors to Tell Your Business Story with Tea Silvestry Godfrey and Michael Kass Human beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts.

But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Michael Kass and Téa Silvestre Godfrey and I talk about in this episode of Adventures In Visibility. Both Michael and Téa are storytellers and work with others to help them tell their stories.

You’re going to learn why and how to share your personal and business story so it stands out. Learn about how to use the power of metaphors in your visual and social media marketing. [Read more…]

Badass Visual Branding for Your Blog | Adventures in Visibility with Andrea Beltrami

By Denise Wakeman

By the end of a mini-course on creating branded blog images, taught by Andrea Beltrami, I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works. I hired her and immediately received feedback about what I wanted, what would work and what wouldn’t, along with suggestions for how to improve my visuals all around. Andrea helped me create a simple, attractive and recognizable look for my blog and quote images. Now, you can get a dose of Andrea’s badass visual marketing savvy. [Read more…]

How to Plan and Create Captivating Visual Content | Adventures in Visibility with Peg Fitzpatrick

By Denise Wakeman

In this episode of Adventures in Visibility, I’m pleased to welcome the fabulous and prolific Peg Fitzpatrick. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients.

One of Peg’s talents is creating visual content and her posts always stand out as a result. On this show, we discuss the why and how of creating captivating visual content so your audience is compelled to click and share. [Read more…]