Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
During the course of every week, I read, watch and collect a lot of content that interests me, fascinates me or that I want to share with my communities.
This morning I decided to take a few minutes and share a few things that have stood out for me recently.
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“This is the year of video!” Have many years have we heard that proclamation? I created my first online videos in 2005. They were terrible. And, I just kept at it. I won’t say my videos are great now, and for many purposes, that’s OK since the range of video options has grown to the point that video can be created from easily in the moment to being professionally produced.
Recently my good friend and colleague Lou Bortone asked if he could interview me for his series, Women Who Rock, to discuss how successful women business owners use online video in their businesses. [Read more…]
Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session
It’s not “fake news.” The stats don’t lie.
Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]
In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,
“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.”
If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.
In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. [Read more…]
Many entrepreneurs are missing an enormous marketing opportunity because they’re still not using video, or not using it consistently. Often times business owners shy away from video marketing because they assume it’s too complicated or time-consuming. But it doesn’t have to be!
1. Upgrade Your Website’s Home Page Video! Your “welcome” video on your home page is really your “first impression” for most web visitors, so make it count! Keep it short, on brand, and viewer-centric. Even though it’s your introduction, you still have to think in terms of “what’s in it for them?” Most important, be sure to include a clear call to action and tell your viewer exactly what you want them to do! [Read more…]