Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Win 1 of 7 Copies of Lou Bortone’s book, Video Marketing Rules + a 30-Minute Visual Marketing Strategy Session
It’s not “fake news.” The stats don’t lie.
Video marketing isn’t going away. It is the most effective way to market your business… today and into the foreseeable future. [Read more…]
In The Checklist Manifesto, Atul Gawande asserts that the simple checklist is the key to taming a high-tech economy. Malcolm Gladwell in his review of the manifesto says,
“…he [Gwande] is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities.”
If you haven’t read The Checklist Manifesto, I highly recommend it. A checklist is not a to-do list, but a written guide that takes you through the key steps to get something done… correctly, without missing important steps that contribute to the success of the whole.
In the realm of digital marketing, from creating your marketing assets to promoting your program, product, book, service, etc., there are myriad steps big and small and missing any can impact the success and outcome of what you want to accomplish. [Read more…]
Many entrepreneurs are missing an enormous marketing opportunity because they’re still not using video, or not using it consistently. Often times business owners shy away from video marketing because they assume it’s too complicated or time-consuming. But it doesn’t have to be!
1. Upgrade Your Website’s Home Page Video! Your “welcome” video on your home page is really your “first impression” for most web visitors, so make it count! Keep it short, on brand, and viewer-centric. Even though it’s your introduction, you still have to think in terms of “what’s in it for them?” Most important, be sure to include a clear call to action and tell your viewer exactly what you want them to do! [Read more…]
How would you like to get new customers every time you go live on video?
As live video becomes easier to produce with tools like Periscope, Blab and Facebook live, you have an opportunity to take your business to new heights. Big name social media stars are making waves and making money by adding live video to their marketing strategy.
But what about us solo biz owners, can live video make an impact on our businesses? [Read more…]
Online video helps you sell more…
In a free webinar with my good friend, colleague and video marketing strategist, Lou Bortone, we covered seven ways you can use video to boost your visibility, credibility and profitabilty. If you missed the webinar, you're in luck. Lou gave me permission to share the replay with you [click the image below].
