Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
This Adventure in Visibility is a celebration! On February 10, 2015, Mitch Meyerson’s latest collaborative marketing book, Success Secrets of the Online Marketing Superstars hit the bookstores.
This episode features 4 of the 23 authors: Stephan Hovnanian, Andrea Vahl, Mitch Meyerson and me. Our conversation centers around multi-author book collaborations (high visibility!), lead generation with books, as well as Google+ and Facebook tactics that build your business. [Read more…]
Over the years I’ve had conversations around the same question many times. With friends and clients, on a hangout with Jason Wiser, and in the Challenges, I host … how do I start building my platform, a.k.a. audience?
Platform, audience, tribe, community, followers… without them, it’s nearly impossible to stand out and get your message heard. Committing the time and effort to building your platform increases your visibility…guaranteed. [Read more…]
How many times a week do you use images in your social marketing content? Daily? Several times a day?
Using visual content in your online marketing is nearly mandatory now. If you want your content to attract attention and get shared, it’s got to stand out. And what better way to get noticed than by using outstanding images in your posts.
But here’s the problem. Managing all those images can be a nightmare. [Read more…]
On this episode of Adventures in Visibility, I had the pleasure of hosting Laura Rubinstein, co-founder of Social Buzz Club. Our topic cover how you can get more social buzz when you amplify your content.
Laura Rubinstein is co-founder of Social Buzz Club and an award winning social media and marketing strategist. She has optimized marketing plans for over 1,000 small businesses and is creator of the Social Media Blast Off course. Laura is the author of the forthcoming book Social Media Myths Busted. You can find her blog at TransformToday.com [Read more…]
This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.
One of the stats that jumped out at me was that email trumps social marketing for customer engagement.
Many in the social marketing space tend to think that social media is the be all and end all for creating engagement. But truly, when you think about it, where do you get the most response?
When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.
Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you. [Read more…]