When is the last time you updated or created a new free lead generation offer (gift) for your website visitors? If you’re not getting many sign ups on your current offer, it could mean that it’s time for an upgrade.
First, to be clear about what a “lead” is, here’s a definition from HubSpot:
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
And lead generation:
Lead generation is the process of attracting and converting strangers and prospects into those leads…
It had been a few years since I had created a new lead gen offer and it was stale. I had put off developing something new because it takes time and energy. You need to know what your ideal client wants, create it and then deliver it. I can be lazy sometimes, but I finally took action. [Read more…]