Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
Successful content creators take each of their content assets seriously: There are hours of brainstorming and research behind each article they publish.
How do successful creators do this consistently?
The focus on research is a lot more than you’d think.
Thorough research is what distinguishes great content asset from a mediocre article.
Here are seven tools to use to do content research properly: [Read more…]
You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.
Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.
You use a social media management tool like Buffer, Hootsuite, CoSchedule, Missinglettr or Social Bee to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.
Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.
Now what? [Read more…]
The end of a year always brings a plethora of Top Ten Posts of the Year. I’m jumping on the bandwagon though I missed the actual end of the year by a couple of days. I could say that I didn’t want my post to get lost among the hundreds of others being published, but the fact is, I got busy, went out of town and just didn’t get to it. #Truth
To compile the list I used the Top Posts feature in CoSchedule which I recently started using for managing and scheduling my content. I LOVE the headline analyzer! [Read more…]
Bringing in new readers is an integral part of blog marketing: It’s not enough to create awesome content – You need to spread the word for more people to discover your site.
However attracting new readers is not enough: You need to bring your current readers back too. In our era of information overload, no matter how awesome you are, your readers are most likely to forget about your blog unless you keep reminding them that you exist.
Your existing readership is what powers up your blog: Repeat users are more likely to interact (because they already know you) by sharing your articles and leaving comments. Therefore, you must never let your readers forget about you!
Here are 10 ways I am keeping with my readers in touch: [Read more…]
Over the past ten years there have been intermittent reports that blogging is dead. I’m not sure where those rumors come from, but in my experience blogging is anything but dead. [Read more…]