Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing.
While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience. [Read more…]
Remember how it felt when you were first introduced to Twitter?
Did you wonder why the heck anyone would use it or what possible benefit it could have for your business?
I know I did.
Yet now, 11 years after it launched, Twitter is a mainstream social media site.
Or what about Facebook? That site is crazy, always changing. Yes, it’s fun for keeping up with your friends and family, but again, how do you use it for your business?
The list goes on: Pinterest, YouTube, LinkedIn, Instagram, blogging… it may feel overwhelming and confusing.
In this post, I’m going to break down a few key elements to help you understand how to use social media marketing for your business.
You’ll learn a simple way to use social media to build visibility and attract new customers. [Read more…]
How do you feel when you see or hear the phrase “duplicate content?”
Do you feel a little anxious and wonder what will happen if your site is penalized for duplicate content? Maybe your site gets shut down or it gets deindexed by the search engines and no one can find you online anymore.
Since you’re reading this article, I’m willing to bet you don’t engage in any “black hat” SEO practices. I’m here to tell you that you don’t have to worry about being shut down by Google. This is particularly true about the content you repurpose and post on platforms other than your own site. [Read more…]
When is the last time you learned an awesome new tactic you could use to market your business? You felt excited about the opportunity and potential results from implementing this new thing. You knew it would help you save time, attract new leads, drive more traffic to your site, or convert visitors to prospects better than your current efforts.
Then what happened? Be honest.
Did you take action?
I learned quite a bit about you (my audience) from the recent survey I conducted about repurposing content. (If you missed the survey, you can still take it here.) Though it didn’t surprise me too much, I learned the number one thing that stops most people from taking action and reaping the benefits of repurposing their content.
Can you guess what it is?
Do you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve?
I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit your website or sign up for your email newsletter. The challenge was that hardly anyone was using the web for business. Most people didn’t have an email address!
That means those who were publishing an email newsletter a.k.a. ezine didn’t have any trouble building their email lists. Remember, there were no social media networks competing for attention so our primary goal was to attract subscribers to our email newsletter. And, all you had to do was put a form on your website and say something like Subscribe to my Free Newsletter. And, people would because it was a novelty. [Read more…]