Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression

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How to Optimize Your Facebook Page Profile So It Makes a Strong Impression by Denise Wakeman

How often do you get a hair cut? Or, if that doesn’t apply to you, how often do you change the oil in your car?

If you want to look sharp and well-groomed, you may get your hair cut every 5 or 6 weeks like I do (I have short, fine, straight hair that looks sloppy if I don’t get it cut every month). If you want your car to run smoothly you probably get the oil changed every 3,000 to 6,000 miles (depending on who you listen to).

via GIPHY

Well, it’s the same with your social profiles. I recommend you do a review or “social profile audit” every 3 months or so to make sure your business is represented exactly as it is right now. You could call it a social tune-up if you wish. [Read more…]

How to Test Your Social Media Content to Get Better Results

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How to Test Your Social Media Content to Get Better Results

Do you test your social media content?

Do you know which types of content get the best results?

You’d think after 20 years of marketing my business online, it would be second nature for me, but, I confess…my testing is sporadic.

Sporadic testing gives imperfect results and makes it difficult to make smart decisions. Consistent testing gives you real data that can be used to make smarter decisions.

It’s easy to get caught up in all the fun stuff like creating content, connecting, and engaging with your peeps.

Testing takes discipline and patience. The results can be exciting too… when you begin to see patterns emerge and implement changes based on your results. [Read more…]

4 Easy Audio Apps Help You Engage with Your Audience

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4 Audio Apps You Can Use to Engage Your Audience

Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing.

While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience. [Read more…]

How to Use Social Media Marketing for Your Business

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top ways to use social media for your business

Remember how it felt when you were first introduced to Twitter?

Did you wonder why the heck anyone would use it or what possible benefit it could have for your business?

I know I did.

Yet now, 11 years after it launched, Twitter is a mainstream social media site.

Or what about Facebook? That site is crazy, always changing. Yes, it’s fun for keeping up with your friends and family, but again, how do you use it for your business?

The list goes on: Pinterest, YouTube, LinkedIn, Instagram, blogging… it may feel overwhelming and confusing.

In this post, I’m going to break down a few key elements to help you understand how to use social media marketing for your business.

You’ll learn a simple way to use social media to build visibility and attract new customers. [Read more…]

Do You Suffer From a Fear of Duplicate Content?

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Do You Suffer From a Fear of Duplicate ContentHow do you feel when you see or hear the phrase “duplicate content?”

Do you feel a little anxious and wonder what will happen if your site is penalized for duplicate content? Maybe your site gets shut down or it gets deindexed by the search engines and no one can find you online anymore.

Since you’re reading this article, I’m willing to bet you don’t engage in any “black hat” SEO practices. I’m here to tell you that you don’t have to worry about being shut down by Google. This is particularly true about the content you repurpose and post on platforms other than your own site. [Read more…]