Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

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Your Digital Marketing Action Plan in 2017 [Survey]

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Your Digital Marketing Action Plan in 2017 [Survey]

As I was contemplating the year to come, I wrote in my notes that I wanted to listen more to the people in my various online communities.

I was thinking about the content I want to create (blog posts, videos, ebooks) as well as programs to offer in the next 6-12 months.

Now, I could just create what I THINK you want to know what I think you SHOULD know. Or I could ask you. [Read more…]

Are You Delivering the Best Content Your Audience Wants?

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SURVEY SAYS: are you giving your audience the content they want?

Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear. 

This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]

Powerful Polls – How to Learn More About Your Audience

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Do you know what your audience wants? pollsDo you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve?

I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit your website or sign up for your email newsletter. The challenge was that hardly anyone was using the web for business. Most people didn’t have an email address!

That means those who were publishing an email newsletter a.k.a. ezine didn’t have any trouble building their email lists. Remember, there were no social media networks competing for attention so our primary goal was to attract subscribers to our email newsletter. And, all you had to do was put a form on your website and say something like Subscribe to my Free Newsletter. And, people would because it was a novelty.  [Read more…]