Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?
It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.
[Read more…]![Your Digital Marketing Action Plan in 2017 [Survey]](https://denisewakeman.com/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear.
This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]
Do you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve?
I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit your website or sign up for your email newsletter. The challenge was that hardly anyone was using the web for business. Most people didn’t have an email address!
That means those who were publishing an email newsletter a.k.a. ezine didn’t have any trouble building their email lists. Remember, there were no social media networks competing for attention so our primary goal was to attract subscribers to our email newsletter. And, all you had to do was put a form on your website and say something like Subscribe to my Free Newsletter. And, people would because it was a novelty. [Read more…]