Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear.
This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few.
Recently my post on 13 Ways to Reach More People got a lot of traction. Not only was it shared widely, I offered a free checklist which quite a few people downloaded. Those are two key indicators that there is interest in the topic of repurposing content. Now, it’s time to find out exactly what that niche audience, and you, want to know about repurposing content.
So guess what? I’ve created a simple, four-question survey on Google docs. It will take less than two minutes to complete and will help me help you with why, what and how to repurpose your valuable, evergreen content.
Once you complete the survey, you’ll be able to see most of the responses. They have been enlightening to me and I’ll be developing my editorial calendar to address the frustrations and areas where my audience wants more detailed information.
How to use survey results
If you do survey your audience, then always take the next step and study the results. By offering a couple of open-ended questions, you’ll discover the language your audience uses to talk about the topic. Those become your keywords when blogging, posting on social media and in any copy you create for products and services.
On the question: In what areas could you use more guidance or support around repurposing your content? …
The top response is “creating a strategy.” I can respond with a blog post, a video, a series of tips on ways to create a strategy for repurposing content.
The open-ended question about what frustrates you most about repurposing content is a wealth of info. Content on that topic can include:
- How to schedule your time
- How to figure out the best platforms for your content
- How to tweak your content for various platforms
- Why you don’t need to fear duplicate content
Get the idea?
Finally, when you create a simple survey, use a free tool like Google forms, Polldaddy, TypeForm or SurveyMonkey. When you ask 4-5 questions, you don’t need to shell out your hard earned money for a fancy survey tool.
Now, before you take off to create your own survey, will you please take my survey about repurposing your content? I’ll be so grateful and I will then be able to deliver the content you want in order to grow your business. Thank you!
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Great advice! I’ve actually been meaning to put together another survey. Now I definitely have to!
Thank you Allyssa! I’ve learned some surprising things from my survey that will help me develop the content my audience really wants vs. what I want to share! Let me know how it goes for you when you do your survey.
I love scouring social media, forums, and Q&A sites to see what my audience wants. But the best method of all is to ask them. You can’t beat a good survey.
You’re right about that! Thanks for stopping by, Clement!