Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
In a recent interview on the Thriving Launch podcast, I addressed themes that will be familiar to you if you’re a regular reader of this blog…how to get seen with your online content.
I talked about how to grow your following through adding value to your content and how having value and being clear on your message helps leverage your online presence. [Read more…]
How do you feel when you see or hear the phrase “duplicate content?”
Do you feel a little anxious and wonder what will happen if your site is penalized for duplicate content? Maybe your site gets shut down or it gets deindexed by the search engines and no one can find you online anymore.
Since you’re reading this article, I’m willing to bet you don’t engage in any “black hat” SEO practices. I’m here to tell you that you don’t have to worry about being shut down by Google. This is particularly true about the content you repurpose and post on platforms other than your own site. [Read more…]
Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear.
This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]
You have an editorial calendar and you publish articles on your blog consistently on a regular schedule. Check.
Your blog has beautiful social sharing buttons that you can customize and as soon as you publish, you share your blog posts to all your social networks. Check.
You use a social media management tool like Buffer, Hootsuite or CoSchedule to queue up and reshare your evergreen articles on social networks a few weeks and months later, to help increase the number of people who see the content. Check.
Maybe you even go so far as reviewing and refreshing older content to bring it up to date and then reshare it again. Double check.
Now what? [Read more…]