In a recent interview on the Thriving Launch podcast, I addressed themes that will be familiar to you if you’re a regular reader of this blog…how to get seen with your online content.
I talked about how to grow your following through adding value to your content and how having value and being clear on your message helps leverage your online presence.
I also explain how online content can be repurposed and republished to different platforms, which results in attracting more people to your business.
The interview with hosts Luis Congdon and Kamala Chambers is short and sweet, about 14 minutes.
I remember being interviewed about republishing and repurposing content back in 2008 or 2009. My message remains the same, though many of the tools have changed and evolved.
You can be organized and efficient with your content development by putting the tools to use for you in a smart way that includes some automation.
3 Ways to Use Automation for Repurposing
For example, if you repurpose your blog posts to Medium, you can install the Medium WordPress plugin to auto-save a draft of your blog post to your account. That saves you time. No copy and pasting. Simply log into your account, review the draft, add your bio and call to action, choose the appropriate tags and publish. It takes 5-10 minutes max.
Use Canva’s Magic Resize feature to quickly create a suite of images for promoting your blog post on all the social platforms.'Consistency is a foundational piece to attracting a following.' ~ Denise Wakeman
But first, before you begin, so you avoid sporadic, random repurposing, create a checklist so you are consistent with your efforts. Here’s a sample checklist I created for going live on Facebook.
If you prefer reading to listening, the full transcript of the interview, along with key takeaways is here. Be sure to share your thoughts about repurposing and visibility in the comments!