By now, most people who run a business understand that it’s necessary to have an online presence. But what does that mean and how do you create that presence?
It’s complicated, right? At least that’s what I hear from clients and students. Now, more than ever, you, as solo or small business owner know you have to be online, but getting there isn’t always easy or straight forward.
To understand precisely what you’re going through, I’ve created a five-question survey so I can properly understand the challenges you’re facing right now, and what you want to achieve as the result of having an online presence.
To help me create up-to-date useful content for you, please take a few minutes to complete the survey below. Your responses are anonymous and will guide me in supporting you with solutions that are relevant today, in 2020 and beyond. 🙏 (Also, see my tip below the survey.)
#VisitiblityTip Seems obvious, doesn’t it… create content that answers the questions your audience is asking. 👇🏻
𝙔𝙚𝙩, 𝙝𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮’𝙧𝙚 𝙖𝙨𝙠𝙞𝙣𝙜?
- They may be directly asking you questions.
- You may be able to glean their questions from posts in groups and forums.
- You may think you know their questions.
- You may think you know what they should be asking.
- You can ask them in a survey! 😋
But, unless they’re asking or telling you directly then what you think may not be the reality.
In addition to surveys like the one above, my new FAVORITE tool for research is AnswerThePublic.com. This insight tool will help you find the real questions people are asking about your products, programs, and services.
Enter a keyword or a 2-3 word keyword phrase and you get a beautiful visual with the questions real people are asking that relate to those keywords.
It makes your content marketing so much easier when you know what your prospective client is really asking!
If you’re struggling with the why, how, and what content to create so you get found in search results by your ideal clients, let’s talk. You can book a one-time, affordable Ask Denise Anything consult and we’ll discuss the system you can put into place for creating content your audience wants.
Questions and feedback welcome in the comments, too.