Here’s what I’ve been thinking about lately…there are many paths to building your online visibility. In fact, there are so many paths that it can seem overwhelming, confusing, complicated and downright unpleasant.

I don’t know about you, but if I find a task to be complicated and unpleasant, I have little desire to do it. I procrastinate and do a half-a**ed job at whatever it is I’m “supposed” to be doing.

Yet, when it comes to building your presence and visibility on the Web, you’ve got to do the work, no matter how confusing, or your ideal client has a tough time finding you, right? I have several clients experiencing these feelings right now and that’s what got me thinking about how I can help them have fun and enjoy their online marketing and building visibility.

Here’s the deal…you don’t have to do it all. [Read more…]