small business Archives | Digital Marketing Guide for Authors & Online Entrepreneurs

Where is your business headed in 2019?

“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra

You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.

The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]

3 Words to Guide My Business and Actions in 2018 – Video

By Denise Wakeman

January brings out the desire to reset and adjust the path we’re on. Whether it’s personal or professional, it’s a natural time to take a look at where you’ve been, where you want to go and set the intention for how you want to get there.

There are as many ways to set yourself up for success as there are coaches and mentors and experts to help you! 😀

For years I’ve known and followed Chris Brogan. Every January since 2006 he has shared the three words he’s selected to guide his actions for the coming year (you can read about his three words for 2018 here). This process has never completely resonated with me, but when I read Chris’s recent blog post, it seemed right to stop and contemplate what my three words might be for 2018. It felt like the right time to do this exercise. [Read more…]

How to Promote Your Blog Post with a Simple Video Trailer

By Denise Wakeman

You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril.

Social video generates 1200% more shares than text and images combined. (Wordstream)

If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.

FYI… this is yet another way to repurpose your blog content.

[Read more…]

Celebrate and Support Small Business! #ShopSmall

By Denise Wakeman

On November 26, I’m celebrating and supporting Small Business Saturday® and all the small biz owners I know, love and work with! It’s a special day created so communities can show their love for small businesses both “brick and mortar” and virtual, like mine and most of my clients. And it wouldn’t be a celebration without people like you joining us!

So mark your calendar for November 26, the Saturday after Thanksgiving in the U.S., and get ready to Shop Small® with us. In this post, I’ve put together a selection of offers from some of my clients. One of the things I LOVE doing is championing my clients and this is a perfect way to share what some of them are up to and how their work can support you and your business.

Keep on reading and take advantage of some great consulting and training deals as well as several books I recommend… [Read more…]