Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

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LinkedIn ProFinder Gives a Big Visibility Boost to Freelancers

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LinkedIn ProFinder Gives a Boost to Freelancers by Denise Wakeman

Quick question: how many paying gigs have you received from your LinkedIn profile? 

Over the years, I’ve attracted a few students to some of my programs and one or two private clients. Moving forward, that could change with the launch of LinkedIn ProFinder.

When I started seeing an article on Inc.com circulating among my colleagues on Facebook, I was intrigued. The article, LinkedIn Just Made a Savvy Business Move and Nobody Noticed revealed that LinkedIn had quietly launched a new service called “ProFinder.” It’s a freelance-for-hire marketplace. I’ve not seen much mention of the service on LinkedIn, nor have I received any announcement, but they’ve been beta testing it since October 2015. So I checked it out. [Read more…]

9 LinkedIn Publishing Tips That Can Help Build Your Audience

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A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner,  if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.

9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

LinkedIn has been growing stronger as a platform and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more members of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here… [Read more…]

LinkedIn Visibility Strategies for Entrepreneurs | Adventures in Visibility with Viveka von Rosen

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“Your business’s LinkedIn profile is your launchpad for success. It is the foundation on which your marketing strategy is built, making it one of the most important tools in your arsenal.”

Viveka von Rosen, LinkedIn Expert

In the “green room” with Viveka von Rosen before the show starts.

Viveka von Rosen is one of the top LinkedIn Experts and my go-to gal for all things LinkedIn. She’s passionate about using and showing others how to optimally use LinkedIn. Viveka’s positive, fun-loving style makes it easy to learn and implement her LinkedIn strategies.  In this adventure we explore visibility tactics you, as an entrepreneur can implement to get better results as well as get some behind-the-scenes insights on how LinkedIn is evolving. [Read more…]

How to Integrate LinkedIn With Your Content Marketing

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Guest post by Ann Smarty

Think about the best social platforms for promoting your content. What came to mind? Facebook? Twitter? Pinterest? Maybe StumbleUpon, for those hipsters among you. All of those are good answers. But the list is missing one very important component you may not have thought about in the past: LinkedIn.

Integrate LinkedIn with Content Marketing

Promoted (and used) as a professional networking tool, it is usually seen as a means of direct communication with others within your industry. You have a conference to go to, and a quick search will bring up others who have been posting about going. So you can set up meetings before you ever hit the trade floor, or find people you met at events so you can nurture those connections.

While that might be one of the primary reasons for having a LinkedIn profile, it isn’t the only one. A commonly ignored use for the platform is content marketing, and the social network can be easily integrated into any content marketing strategy you may have in place. [Read more…]

9 Ways To Make LinkedIn More Social

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Everyone has their favorite Social Media Channel. If you’d measure the fame of each, LinkedIn would probably lose this popularity contest. It’s has the reputation of being the “Chamber of Commerce” among the social networks. I often hear “LinkedIn is boring” or “There’s nothing social about LinkedIn”.

Well, I think people who say that, simply don’t use LinkedIn to it’s fullest potential. LinkedIn is the ideal platform for service based entrepreneurs, as long as they know a few rules and make the LinkedIn experience a social one.

9 ways to make your networking on LinkedIn more social

1. Your summary shouldn’t read like a CV: it starts with your summary. I still see many LinkedIn summaries which read like a resume. “Sarah Santacroce is a small business marketing mentor. She helps entrepreneurs… “ Forget that. Own your LinkedIn profile ! Treat it like your “About” page on your website. Use the first person: “I am a small business marketing mentor”.

2. Add some personal info at the bottom of your summary: If you feel comfortable with it, add a few lines of personal information. It makes you more personal & approachable. Here’s what I have on mine:

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3. Add a video: you can even add a little welcome video which will play automatically, welcoming visitors to your profile & telling them in a few sentences what you do. Unfortunately there is no option to play it only on demand – it automatically starts playing when people visit your profile. I learned this from the one and only Lewis Howes. Read his article on how to do this.

4. Always personalize your invitations: LinkedIn is kind enough to offer default messages when you invite someone to connect. Thank you, but no thank you. Never, ever use those standard messages. They mean “I don’t care, I don’t even take 30 seconds to personalize this invitation”. So next time, take the time, explain how you’ve met & why you’d like to connect. Not only is there a higher chance that your invitation is accepted, but you will also be remembered more easily.

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5. Take initiative: when people send you default invitations, decide whether this person is of value to your network. If yes, then accept their invitation but take initiative & reach out to them. Say something like “Hi Peter, I gladly accept your invitation to connect. Out of curiosity, where did you come across my profile? I look forward to being in touch. Best wishes – Sarah” This way, you establish a first contact & are not only a number in the other person’s network, but a real connection. If you’re not sure which requests to accept, read about My LinkedIn Connection Strategy. 

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6. Comment on people’s status updates: when you see a status update you find interesting, comment on it. Use people’s first names, thank them for sharing or share their update with your network. It’s a Win-Win: their post gets more visibility because your comment shows up in your network – and your profile gets more visibility because it shows up next to their comment on their network.

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7. Reach out to people who viewed your profile: on your home page you have a little box that tells you who’s viewed your LinkedIn profile. Reach out to them, tell them that you have seen that they had a look at your profile & that you had a look at theirs & then invite them to connect. Most of the time people were just too shy to invite you but happily accept your invitation. 

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8. Add the Amazon Reading list application: if you read a lot, why not share with your network which books you enjoyed most. The Amazon Reading list application is ideal for that. Of course if you have published your own books, don’t forget to add those!

9. Be a connector on LinkedIn. If you know two people who should know each other, introduce them. You can simply send out a message, via LinkedIn, to both of them. “Jane, meet Joe. Joe, meet Jane” and then explain why you are connecting the two. This will always pay back in the long run, but for now you are simply doing a good thing that maybe will help two people…

Now it’s your turn. Which other ways do you use to make the LinkedIn experience more social? I’d love to hear about them in the comments below.

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About the Author

Sarah Santacroce helps small business owners and coaches to find their place in today’s online world, increase their visibility & brand awareness. To find out more about her go to http://www.simplicityadmins.ch/about.