In previous posts about LinkedIn, I’ve written that hosting a LinkedIn Group is by far the best way to build a community, connect with potential new clients and drive more traffic back to your blog. And there’s one more thing (at least).
LinkedIn Groups can be a great source of new subscribers for your blog or email list. But, most Group owners/managers miss this one key place to encourage new subscribers…
[NOTE: this is an evergreen tactic. I checked the steps in March 2015 and they are still correct. ~ Denise]
The last time you joined a LinkedIn group, what happened? Most likely you received a generic welcome email.
While this looks nice, it doesn’t provide much information and there’s nothing personal about it. I don’t even know who the Group owner is. And, it’s a missed opportunity.
I believe most group owners don’t realize they can customize the default welcome message. This is where you want to warmly welcome your new member and invite them to visit your blog AND get a free report, videos, white paper, your newsletter, etc., by joining your list. About 25% of the members who join my Online Visibility Boost group, click through the link on the welcome message they receive and get my free Visibility Boost Tips.
Isn’t that message from the Linked Strategies group warmer and more welcoming?
How do you customize the Welcome Message?
1. Click on the Manage Tab at the top of your Group page.
2. Click on Templates in the left sidebar
3. Click on Create/Edit Template next to Welcome Message.
If you have a private group and manually accept members vs. letting people join automatically, you can also create custom messages for people who request to join your group, people you decline, and block.
Pretty simple, right? Here’s the custom message I send to those who join my group:
Remember: always add a call to action in your welcome message. If you don’t ask, you don’t get. 🙂
Now, to give credit where credit is due, I learned this tip from Lewis Howes when I studied his program Linked Influence. Seems so obvious, right? Yet since I’ve been actively joining and particpating in LinkedIn groups, I’ve only received a couple of custom welcome messages that included links and a call to action. You can take the lead in your niche, stand out from your competitors and build your list if you implement this one tactic today.
Click to Tweet this Tip> Build your list by customizing your LinkedIn Group welcome message.
If you own/manage a LinkedIn Group, do you customize your welcome message? What information do you include?