Recently I started using LinkedIn with a lot more intention. Working through the LinkedInfluence course, I learned quite a few important LinkedIn tips. Rather than simply adding new connections and giving occassional recommendations, I decided to really use it. The most effective thing I did was start a LinkedIn group for people who wanted to boost their online visibility. I also optimized my profile for sending new traffic and prospects back to my blog.
The Adventures in Visibility Group is extremely active with over 1600 members at the time of writing this post. It’s a generous group, sharing tips, resources, and helping each other. Most importantly, though, we actively share each other’s content to help boost visibility.
My co-faculty member at Social Media Biz School, Viveka Van Rosen is a LinkedIn expert. She travels all over the U.S. doing social media seminars with a particular emphasis on LinkedIn. Below, she shares one of her important LinkedIn tips…
LinkedIn Tips from Viveka von Rosen
Viveka recommends using LinkedIn Groups to connect to potential clients. Some of the groups to consider are:
- Jobs (with 640000+ members)
- Toplinked
- LinkedStrategies (Top LinkedIn Strategies Group on LinkedIn)
- LinkChat (LinkedIn group associated with the #LinkedInChat)
- Groups related to your industry
- Groups related to your client’s industry
- Alumni groups
- Local groups
To find groups simply click on the groups tab in the middle of the page, then click on the “Groups Directory.” Finally, start typing in the keywords, location, group name or company group you are looking for. Then click on Join and start exploring!
Remember, you can only join 50 groups but you can always delete groups and join others.
Viveka von Rosen is a nationally renowned LinkedIn speaker, trainer and consultant, working with business professionals sharing the secrets and strategies of using LinkedIn effectively. She helps clients create a more powerful presence on LinkedIn, grow a truly useful network, and build connection and relationship strategies unique to their company culture. As an early adopter of social media, she learned through her own experience how to create powerful social presences and engaging networks! Host of the weekly #LinkedInChat on Twitter, and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn, she is constantly learning, sharing and transferring social media skills and strategies to her tribe.
Got some hot LinkedIn tips? Share them in the comments below!
Great tip. I’m adding it to my arsenal and sharing with my friends and colleagues.
Denise,
Thanks for the information about how you have used your linkedin group. I have joined several groups but I find that time is limited and I don’t get back into the discussions as often as I would like. I haven’t started my own group yet.
Dr. Erica
Hi Dr. Erica, thanks for stopping by. Yes, time is always a consideration. That’s why I focus on my own group first. I also get the weekly digests for the other groups I’ve joined so I can see at a glance if there is a discussion I want to join. If it’s appropriate, I share my blog posts or other relevant content in other groups. It’s usually pretty quick with the LinkedIn share button you can now find on most blogs.
Great tips, Denise. I also started my own LinkedIn Group, Canadian Natural Products Industry network. It started off great, but I’m not putting enough time into it. You have to keep your group alive. But I do participate in other groups in my industry of natural products.
Lynda, keeping a group alive and active is a challenge. I post a link or comment on someone else’s posts every day. That way there are frequent updates going out to people who have chosen to receive updates. I find this encourages interaction. Also, asking questions, polls and encouraging people to share their own links and promotions (some groups don’t permit that).
BTW, why don’t you share a link to your group. You never know who might read this post and want to join! 🙂
Hi Denise, thanks for your comments, and the opportunity. Although my group is called Canadian, it is really international. We have people from all over the world. If anyone reading this post is involved in natural health, natural beauty or skin care, nutrition, dietary or herbal supplements, or fitness, please join my group and contribute -thanks!
http://www.linkedin.com/groups/Canadian-Natural-Products-Industry-Network-4153619?trk=myg_ugrp_ovr