Recently I started using LinkedIn with a lot more intention. Working through the LinkedInfluence course, I learned quite a few important LinkedIn tips. Rather than simply adding new connections and giving occassional recommendations, I decided to really use it. The most effective thing I did was start a LinkedIn group for people who wanted to boost their online visibility. I also optimized my profile for sending new traffic and prospects back to my blog.
The Adventures in Visibility Group is extremely active with over 1600 members at the time of writing this post. It’s a generous group, sharing tips, resources, and helping each other. Most importantly, though, we actively share each other’s content to help boost visibility.
My co-faculty member at Social Media Biz School, Viveka Van Rosen is a LinkedIn expert. She travels all over the U.S. doing social media seminars with a particular emphasis on LinkedIn. Below, she shares one of her important LinkedIn tips…
LinkedIn Tips from Viveka von Rosen
Viveka recommends using LinkedIn Groups to connect to potential clients. Some of the groups to consider are:
- Jobs (with 640000+ members)
- LinkedStrategies (Top LinkedIn Strategies Group on LinkedIn)
- LinkChat (LinkedIn group associated with the #LinkedInChat)
- Groups related to your industry
- Groups related to your client’s industry
- Alumni groups
- Local groups
To find groups simply click on the groups tab in the middle of the page, then click on the “Groups Directory.” Finally, start typing in the keywords, location, group name or company group you are looking for. Then click on Join and start exploring!
Remember, you can only join 50 groups but you can always delete groups and join others.
Viveka von Rosen is a nationally renowned LinkedIn speaker, trainer and consultant, working with business professionals sharing the secrets and strategies of using LinkedIn effectively. She helps clients create a more powerful presence on LinkedIn, grow a truly useful network, and build connection and relationship strategies unique to their company culture. As an early adopter of social media, she learned through her own experience how to create powerful social presences and engaging networks! Host of the weekly #LinkedInChat on Twitter, and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn, she is constantly learning, sharing and transferring social media skills and strategies to her tribe.
Got some hot LinkedIn tips? Share them in the comments below!