Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

  • Home
  • Meet Denise
  • Globetrotting Adventure Travel
  • What’s New
  • Marketing Trailblazers Community
  • Work with Denise
    • Mentor with Denise
    • Testimonials
  • Online Visibility Tips
    • Online Visibility
      • Ask Denise
      • List Building Tips
      • Business Blogging
      • Online Video
      • AiV Show Videos
    • Internet Marketing
      • Social Media Marketing
      • Marketing with Facebook
      • Marketing Trends
    • Your Service Business
      • Business Branding
      • Business Planning
      • Ask Denise
    • Recommendations
      • 5 Things
  • Recommended Visibility Tools
  • Partner with Denise
    • Media
  • Privacy Policy

Let's Connect!

Powered by Genesis

You are here: Home / Marketing Trends / 9 LinkedIn Publishing Tips That Can Help Build Your Audience

9 LinkedIn Publishing Tips That Can Help Build Your Audience

By Denise Wakeman

667shares

A colleague recently posted in a private Facebook group, asking where she could post content to expand her reach and build new relationships. There are so, so many options for sharing your content, and you can get bogged down trying to cover all the bases. However, as a business owner,  if you’re not publishing on LinkedIn, then this is where I suggest you start, if you too, like my colleague, want to expand your reach.

9 LinkedIn Publishing Tips That Can Build Your Visibility and Audience

LinkedIn has been growing stronger as a platform and is becoming a contender for getting more eyeballs on your content. With the opening up of LinkedIn Publishing to all members, and the popularity of LinkedIn Pulse, it’s easier right now to connect with more members of your ideal audience.

I’ve been experimenting with repurposing some of my evergreen blog content. I’m reposting the articles and discovered I’m getting more traffic to my blog and more people following me on LinkedIn (I know quality trumps quantity, but more followers means more opportunities to connect with potential new prospects). I’ve learned a few thing along the way and share some tips with you here…

Start publishing your articles on LinkedIn.

Start publishing your articles on LinkedIn. (The user interface has changed a bit since the original publication of this article, but it’s easy to figure out.)

 

9 Tips for more getting more visibility with LinkedIn Publishing 

1) Repurpose evergreen content. This is a choice I’ve made vs. creating new, original content just for LinkedIn. Some will argue with me on this point, however, as a busy business person, I need to be efficient with my time. When I choose a blog post to publish on LinkedIn, I generally update it, if necessary, and tweak the title.  

READ: Repurposing Your Content – 13 Ways to Reach More People

embed media on linkedin post

Embed videos and images in your article to help them stand out.

2) Add images and videos to your articles. Your article will stand out if you add images and other rich media like videos and slide shows. If you’re repurposing older blog content, this is a good opportunity to create bold, new images for the article. Or, illustrate your points with a YouTube video or a TedTalk.

3) ALWAYS include a banner image for your article. If you want your article to stand out in the LinkedIn home stream, then create a banner. Yes, it takes a few extra minutes, and the point is to attract new readers, do take the time and do it. The ideal dimensions are 698 x 400 pixels. Use Canva or PicMonkey to create a stunning image. For more on standing out in the news stream, read this article by Peg Fitzpatrick.

4) Include a Call to Action. Approach your article as you would a post on your blog. What’s the next action step you want the reader to take? Make a compelling case for them to sign up for your free report, video series, webinar, newsletter, etc. This is key for moving your social contacts to your email list.

call to action and bio on Linkedin article

What’s the next step you want your reader to take? Always include some kind of call to action at the end of your article.

5) Include your author bio at the end of the article. Remember “article marketing?” It lives on LinkedIn now, so, as you would with any guest post or article you submit to a directory, include a bio with links to your site (this seems to be missing on almost every article I see on LinkedIn).

6) Link to related articles on your blog. Like you would create internal links on your blog posts, make sure you add links in your article back to your blog (drives traffic!).

7) As soon as you publish your article, tweet it to your followers with a mention to @LinkedInPulse. If you’re lucky, your article may catch the eye of a channel editor who features it on an appropriate channel. It’s worked for me on 3 out of 4 articles which results in even more visibility, more readers, more comments, more Likes, and more shares.

TIP: make sure your twitter account is connected to your LinkedIn profile so your twitter handle is included in the tweets people share.

add twitter on linkedin

Make sure your Twitter account is connected on your LinkedIn profile.

8) Cross post the URL for the article to your other social networks. Posting on Facebook and Google+, for example, can help you build your LinkedIn connections.

9) Share your article as a status update to any groups that allow you post your articles. If you’re sharing to groups, make sure you check their terms for participation. Many groups are discussion only and do not permit links to your content or site. My group, Adventures in Visibility for Authors and Entrepreneurs, encourages you to share your content. Join here.

Check out my articles if you would like to see how I implement all nine steps.

Your Challenge, Should You Choose to Accept It

  • Review your blog posts and find 3 to 5 that are evergreen.
  • Edit and update if necessary.
  • Then, post one per week, following my tips above.
  • Make a note of how many LinkedIn connections and followers you have before you post the first article.
  • Make a note of how many you have after you post the third or fifth article.
  • Make a note of how may views, likes and comments you’re getting.
  • Let me know if you see positive results from this exercise: increase in numbers, more traffic to your blog, new sign ups on your list. 

Related Posts on Using LinkedIn

  • LinkedIn Visibility Strategies for Entrepreneurs | Adventures in Visibility with Viveka von Rosen 
  • How to Integrate LinkedIn With Your Content Marketing 
  • LinkedIn Tips – Use Groups to Connect with Potential Clients

This post was updated on December 20, 2016.

667shares

Filed Under: Marketing Trends Tagged With: content marketing, LinkedIn, publishing

blank

About Denise Wakeman

Denise Wakeman's motto is "Just say yes!" After a life-changing trek in the Peruvian Andes, she embraced her inner Adventurer and ditched the black business suits for a knapsack and hiking boots. As long as there’s wifi, Denise is a happy glamper. She’s an early adopter and active experimenter, and loves helping authors and online entrepreneurs navigate the journey of growing their business on the Web with online marketing strategies. Connect with Denise on Facebook,  LinkedIn, Instagram, and Twitter.

Comments

  1. blankNaomi Dinsmore says

    March 26, 2015 at 7:16 am

    Hi Denise,

    Great tips and ones I will be sure to use.

    What are your thoughts on the free and paid versions of LinkedIn?

    Do you think it makes much of a difference. I’ve been thinking of upgrading for visibility reasons but I’ve not sure if it’s worth it.

    What do you think?

    Naomi

  2. blankKimberly Kline says

    March 25, 2015 at 7:11 am

    Will be sharing this for sure! Great tips on how to effectively publish on LI. Thanks!

    • blankDenise Wakeman says

      March 25, 2015 at 7:54 am

      Thanks for stopping by Kimberly! Appreciate the share.

wiseher

Looking for Something?

Start Your Adventure in Visibility Here

What’s Your Path to More Online Visibility?

How Do I Start Building My Platform?

How to Use Social Media Marketing for Your Business

27 Ways to Promote Your Blog Posts – Checklist

Repurposing Your Content – 13 Ways to Reach More People

 

667shares