Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
Keyword research is the cornerstone of content marketing: It’s where content creation should start every time.
I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: [Read more…]
On this episode of Adventures in Visibility, I had the pleasure of hosting Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
Rich is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social and mobile marketing.
He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social and mobile marketing.
This is a guest post by Matthew Hooper of MatthewHooper.com.
Keyword research is a great way for you to discover potential content ideas for your website. Very often, blog owners either don't know the right phrases to be targeting or they target the wrong keyword. Great headlines, great content and a great message all sound, well, great but if nobody is finding your blog then you're talking to yourself. Furthermore, your efforts are all going out the window. This is where doing a bit of research can go a long way. Search traffic will keep coming long after you had published the post.
In order to demonstrate, below is a short screencast on how to search for targetable keywords. The focus of this video is to identify keyword phrases using Google's free keyword search tool and then hone down the phrases in order to end up with a phrase that is less competitive.
(Can't see the video? To watch on YouTube, click here.)