On this episode of Adventures in Visibility, I had the pleasure of hosting Rich Brooks, founder of flyte new media. Our conversation (more like a crash course) was about how to boost your visibility with SEO and get better conversion on your blog/website.
Rich Brooks is founder and president of flyte new media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media.
Rich is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. Rich is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social and mobile marketing.
He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social and mobile marketing.
On the Hangout Rich and I discuss:
- How to discover which keywords your ideal customers are looking for
- How to place them strategically on your site for maximum impact
- How to use them for blog posts and YouTube videos to increase your reach
- How to drive people to your site for improved conversions
Check out the Event page for comments, questions and photos.
(Timestamps are included on theYouTube page for the video.)
Resources Rich mentioned on the show:
Made to Stick by Chip Heath and Dan Heath
Google Keyword Planner
Google Trends
Moz Open Site Explorer (link search tool)
Connect with Rich:
Twitter: http://twitter.com/therichbrooks
Website: http://www.takeflyte.com
Agents of Change Conference
Marketing Agents Podcast
For your convenience, below is the mp3 and the transcript from the live Hangout with Rich.
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Be sure to visit Rich Brooks for more information, and follow him on Google+!
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Full packed and very informative video post. Rich Brooks sure knows his stuff! Learned a lot, and will apply to my blog asap!
I’m adopting SEO more each day Denise, inter linking is a new fave practice 😉 Thanks!