This is a guest post by Matthew Hooper of MatthewHooper.com.
Keyword research is a great way for you to discover potential content ideas for your website. Very often, blog owners either don't know the right phrases to be targeting or they target the wrong keyword. Great headlines, great content and a great message all sound, well, great but if nobody is finding your blog then you're talking to yourself. Furthermore, your efforts are all going out the window. This is where doing a bit of research can go a long way. Search traffic will keep coming long after you had published the post.
Free Keyword Search Video
In order to demonstrate, below is a short screencast on how to search for targetable keywords. The focus of this video is to identify keyword phrases using Google's free keyword search tool and then hone down the phrases in order to end up with a phrase that is less competitive.
(Can't see the video? To watch on YouTube, click here.)
A Word of Caution
The video above is just the start of the process. There are additional factors that you should consider when you are carrying out your phrase research. You will also need to make sure that you take a look at the strength of your competition and not just the number of competitors. You want to be racing against weekend warriors and not Olympic athletes.
- Page Rank: The overall page strength assigned by Google. If the first 10 results are full of PR3 and above, you should probably head back to the drawing board.
- On Page Optimization: Is the page ranking high in Google just because of low competition or has it been optimized to do so.
- Backlinks: The amount of other pages already linking to the competition's sites. Is it hundreds of links or thousands of links?
Website Keyword Research Tools
Additionally, you might want to look at a few more tools. The following tools will help you to analyze your competition better.
I am a big fan of the browser Chrome and it is available for Mac, Windows and Linux computers. The SEO Quake extension for Chrome will give you many details about your competition. You will even get more information than you need. SEO Quake is also available for other browsers but I haven't had the chance to test them.
Do you spend much time researching your blog posts? Do you have any tips or tools for that you like to use for doing this type of research?
About the Author: Matthew Hooper helps individuals, small businesses and organizations build an internet presence. Don’t forget to get his free report on building an internet presence. You can also check out his WordPress Course full of step-by-step videos so that you can learn WordPress in a single weekend.