Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman

How to Get Better Visibility on the Web

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Do You Have to Have a Website? – Video Interview

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desk with laptop, pad of paper and smartphone, a desk lamp and shelves of books in the background.
This is not what my desk looks like when I’m working on my website!
Photo by Radek Grzybowski on Unsplash

10 years and my message remains just about the same

Recently I was invited to be a guest on the New Bern Now podcast, interviewed by the New Bern Podsquad. Wendy Card, the founder, and publisher of New Bern Now, worked with me in a mentoring program about 10 years ago and she wanted to catch up.

Following is a 16 minute clip from the episode and we talked about my journey in online marketing, how COVID impacted business and most importantly, why businesses – local and online – need to have a website.

A lightly edited transcript with time stamps of the relevant parts (not the chit chat), follows below the video.

[Read more…]

Here’s How to Simplify Your Email Marketing Workflow

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Ok, that’s a big promise. In this post, I’m specifically referring to how I’ve simplified my email marketing workflow, which is reducing the time I spend sending marketing emails. Because I’ve been getting questions about what I’m doing, I’m sharing my experience with you because it may be something you’ve been thinking about doing too.

Here’s a look at the messiness behind the curtain…

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Email Trumps Social Marketing for Small Businesses [Survey]

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This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.

One of the stats that jumped out at me was that email trumps social marketing for customer engagement.

2014 Cox Business BarometerMany in the social marketing space tend to think that social media is the be all and end all for creating engagement. But truly, when you think about it, where do you get the most response? 

When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.

Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you.  [Read more…]