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Here’s How to Simplify Your Email Marketing Workflow

By Denise Wakeman 4 Comments

Ok, that’s a big promise. In this post, I’m specifically referring to how I’ve simplified my email marketing workflow, which is reducing the time I spend sending marketing emails. Because I’ve been getting questions about what I’m doing, I’m sharing my experience with you because it may be something you’ve been thinking about doing too.

Here’s a look at the messiness behind the curtain…

[Read more…]

Filed Under: Marketing Trends Tagged With: email marketing, SendFox, workflow

Community Connect -Current Trends in Email Marketing [video]

By Denise Wakeman

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In this free Community Connect call, I share one of nine current trends in email marketing. The 7-minute clip is an introduction to the full one hour call focusing on 9 current email marketing trends. [Read more…]

Filed Under: Marketing Trends Tagged With: email list, email marketing, email newsletter

Is Your Small Business GDPR Compliant? What You Need to Know to Comply

By Denise Wakeman

Is Your Small Business GDPR Compliant

If your business is online — you have a website, you use social media, and you have an email list — then it’s more likely than not that you’ll need to make sure your business is GDPR compliant by May 25.

Don’t know what GDPR is? Read on… [Read more…]

Filed Under: Your Service Business Tagged With: email marketing, GDPR, small business

Email Trumps Social Marketing for Small Businesses [Survey]

By Denise Wakeman

This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.

One of the stats that jumped out at me was that email trumps social marketing for customer engagement.

2014 Cox Business BarometerMany in the social marketing space tend to think that social media is the be all and end all for creating engagement. But truly, when you think about it, where do you get the most response? 

When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.

Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you.  [Read more…]

Filed Under: Social Media Marketing Tagged With: #coxnsbw, email marketing, social marketing

10 Simple Email Marketing Tips [infographic]

By Denise Wakeman

When you want to get the attention of your ideal client, email marketing trumps everything else, including social media.

Think about it.

  • Email is ubiquitous…everyone has at least one email account. 
  • Despite how much people say they hate email, it’s a good bet they check their email at least once a day, if not a lot more.
  • There is no competition for your reader’s attention when they’re reading email: there are no distracting status updates constantly being refreshed in the newsfeed, there are no tweets flashing by.

[Read more…]

Filed Under: List Building Tips Tagged With: email marketing, list building

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