In this free Community Connect call, I share one of nine current trends in email marketing. The 7-minute clip is an introduction to the full one hour call focusing on 9 current email marketing trends. [Read more…]
If your business is online — you have a website, you use social media, and you have an email list — then it’s more likely than not that you’ll need to make sure your business is GDPR compliant by May 25.
Don’t know what GDPR is? Read on… [Read more…]
This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.
One of the stats that jumped out at me was that email trumps social marketing for customer engagement.
When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.
Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you. [Read more…]
When you want to get the attention of your ideal client, email marketing trumps everything else, including social media.
Think about it.
- Email is ubiquitous…everyone has at least one email account.
- Despite how much people say they hate email, it’s a good bet they check their email at least once a day, if not a lot more.
- There is no competition for your reader’s attention when they’re reading email: there are no distracting status updates constantly being refreshed in the newsfeed, there are no tweets flashing by.
This is a guest post from Marianne Cellucci of Net Atlantic.
When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image "off" and "on" scenarios. Here are some of the basics you need to know about using images in email: