Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman
How to Get Better Visibility on the Web
This past week, May 9 – 16, has been National Small Business Week and today I finally had some time to read a new study by Cox Business, the 2014 Cox Business Barometer. They surveyed 601 U.S. small businesses in April 2014 and released the study in time for National Small Business week.
One of the stats that jumped out at me was that email trumps social marketing for customer engagement.
Many in the social marketing space tend to think that social media is the be all and end all for creating engagement. But truly, when you think about it, where do you get the most response?
When I want people to take action whether it’s taking a poll, reading a blog post, or registering for a program, a direct email always gets the best response.
Social media gets your small business visibility, creates awareness and allows you to connect on a casual basis, but the real, intimate engagement often comes after a customer or prospect receives an email from you. [Read more…]
When you want to get the attention of your ideal client, email marketing trumps everything else, including social media.
Think about it.
This is a guest post from Marianne Cellucci of Net Atlantic.
When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image "off" and "on" scenarios. Here are some of the basics you need to know about using images in email:
A couple of weeks ago I started collecting list building tips from colleagues, connections on LinkedIn, Facebook, Twitter, Google+ and my own list. My intention is to publish a mega list of tips to help you build a responsive and lucrative list – something I frequently get asked how to do.
Well, I created a monster project for myself. I received 39 responses, some in video, audio and most as text. Nearly 30% of those who responded offered this tip in one form or another: give away a valuable freebie. OK, I think that's a pretty well known tactic. Many of the tips go deeper and I'm in the process of evaluating and categorizing them so I can present you with a list of list builidng tips that makes sense.
Since it's taking me longer than anticipated I'm going to share with you the first tip I received in response to my request. This comes from Derek Halpern, founder of Social Triggers and an expert in email conversion so it makes sense to kick of the series with his tip…