Email marketing is THE KEY to more visibility, better connections, and better sales.
I’ve shared this email marketing visibility tip with clients and members of my communities…
Never forget many people wait until the very last minute to make buying decisions.
Think about how you make purchases for programs and products.
- Do you buy the minute you get the first email promotion?
- Do you make your decision after seeing 2 or 3 or 4 emails?
- Or, do you wait until the very last minute before you hit the Buy Now button?
True story: for a recent 10 Day IF Challenge Ellen Britt and I hosted, 24 hours after the Challenge had already begun, 14 people signed up! That’s 30% of all the people who had signed up after we had been promoting for the prior two weeks.
TIP: When you’re promoting a program or product launch, ALWAYS SEND ANOTHER EMAIL right before the program officially begins. 😍
Showing up in the inbox of your potential client is the best visibility you can get. It’s one on one: your message and your reader, coming together without social media distractions.
I know a lot of online entrepreneurs are afraid to “send too many emails.” They don’t want to “offend their list.” But, almost always, if you’re not sending that “last call” email, you’re missing out on sales.
As a business owner, how does this make you feel? Uncomfortable?
When you have the right tools to keep you on track with your email marketing tactics: planning campaigns, writing copy, and delivering your content, then the fear of offending your subscribers is diminished.
You’ll know the purpose of your campaign, who you’re focusing on, the problems you’re solving, and how to convey what you’re doing to help your readers. And most important, what you want the reader to do.
The “one more email” then acts as the final gift you’re giving to the procrastinators on your list who will appreciate that last call reminder.
While there are many tools, one you can get started with that is effective for developing a process is a checklist to reference before sending any emails in your campaign. I’ve put together an email copywriting checklist (free) for you to use.
The checklist will help you improve your emails while you work on your process for planning and creating effective email campaigns.
Create a plan and use checklists to be assured your emails are in alignment with your goals.
And remember, always send one more email when you are promoting a product or service that has a deadline.
Note: the checklist is not a how-to document. It may reveal actions that you’re not currently implementing and that will be of value too. You’ll discover what you know and what you don’t know which will provide direction as you move forward.
Got questions or comments about email marketing and/or the Checklist? Post them in the comments below.
This advice is pure gold. I know, because I’m one of those who almost always signs up for things at the last minute. And perfectly timed reminder for me as I send out promotions for my Holiday Challenge next week — I’ll send another one Sunday night!
Works every time, Elizabeth!