Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

Let’s Get Social!

How to Promote Your Blog Post with a Simple Video Trailer

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How to Promote Your Blog Post with a Simple Video Trailer with Lumen5

You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril. 

Social video generates 1200% more shares than text and images combined. (Wordstream)

If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.

FYI… this is yet another way to repurpose your blog content.

[Read more…]

Are You Afraid of Doing Live Video?

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Denise Wakeman and Lou Bortone - Are you afraid of doing live video?

What’s stopping you from experimenting with live video for your business? I’ve been asking this question on various networks.

It puzzles me that more people aren’t jumping onto the live video bandwagon. It’s never been easier to shoot and stream video. The only equipment required is your smartphone. 

You could go one step further and use a webcam on your desktop, and you could invest in a desktop tripod, but you don’t need any of those things to shoot live streaming video. [Read more…]

How to Kick Off Your Adventure in Social Media Marketing

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How to Kick Off Your Adventure in Social Media Marketing by Denise Wakeman

Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.”

Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, tactics and tools are created and change.  You can drill down even further into different types of niche marketing: relationship, viral, joint venture, email, cause, viral, etc.

It can be confusing on this crazy journey of marketing on the web. Later in this post, you’ll find a list of articles to guide you in areas of social media, social networks and a couple on email marketing. Before we get there, I want to share the results of my recent survey about digital marketing. [Read more…]

Your Digital Marketing Action Plan in 2017 [Survey]

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Your Digital Marketing Action Plan in 2017 [Survey]

As I was contemplating the year to come, I wrote in my notes that I wanted to listen more to the people in my various online communities.

I was thinking about the content I want to create (blog posts, videos, ebooks) as well as programs to offer in the next 6-12 months.

Now, I could just create what I THINK you want to know what I think you SHOULD know. Or I could ask you. [Read more…]

How to Use Metaphors to Tell Your Business Story – Adventures in Visibility

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How to Use Metaphors to Tell Your Business Story with Tea Silvestry Godfrey and Michael KassHuman beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts.

But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Michael Kass and Téa Silvestre Godfrey and I talk about in this episode of Adventures In Visibility. Both Michael and Téa are storytellers and work with others to help them tell their stories.

You’re going to learn why and how to share your personal and business story so it stands out. Learn about how to use the power of metaphors in your visual and social media marketing. [Read more…]