Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
I’ve been an Amazon customer since 1996. I was living in rural Ontario, Canada and I was thrilled that I could order books online and they would be delivered to my remote mailbox…the mailman had to drive 1 mile down a dirt road to but our mail in the box.
It was a major convenience for us since we were a 45-minute drive from the nearest small town with a small bookstore.
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“If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra
You’ve probably heard or read Berra’s quote more than once. It sounds funny, and it’s absolutely true.
The last few months I’ve been working with a group who want to trek to Machu Picchu in 2019. They know where they want to go. So it’s simple to create a step by step plan to get them to their desired destination: selecting dates, working with the trekking company to develop an itinerary, booking flights, hotels and all the rest of the cool experiences they’ll have along the way. [Read more…]
You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril.
Social video generates 1200% more shares than text and images combined. (Wordstream)
If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.
FYI… this is yet another way to repurpose your blog content.
What’s stopping you from experimenting with live video for your business? I’ve been asking this question on various networks.
It puzzles me that more people aren’t jumping onto the live video bandwagon. It’s never been easier to shoot and stream video. The only equipment required is your smartphone.
You could go one step further and use a webcam on your desktop, and you could invest in a desktop tripod, but you don’t need any of those things to shoot live streaming video. [Read more…]
Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.”
Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, tactics and tools are created and change. You can drill down even further into different types of niche marketing: relationship, viral, joint venture, email, cause, viral, etc.
It can be confusing on this crazy journey of marketing on the web. Later in this post, you’ll find a list of articles to guide you in areas of social media, social networks and a couple on email marketing. Before we get there, I want to share the results of my recent survey about digital marketing. [Read more…]