Last year I interviewed some of my colleagues about online marketing so I could glean some of their tips and insights on what's required to have a successful business with an online component. In …
The Basics of Content Syndication [guest post]
The Basics of Content Syndication is a guest post by Dr. Rachna Jain of Profitable Popularity. (5:12 min) Content syndication is a hot topic in social media, and there is a lot of confusion …
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Do You Have a Social Marketing Plan?
(Listen to the 2:57 min audio of this post.) Building a visible presence on the web takes not only consistent action, it also requires that you are constant...constant with your content production …
How Many Ways Can Your Customer Consume Your Content?
How many ways can your prospects and clients consume your content? Remember, some people like to read, others like to listen, some like physical products, others like digital. One of my clients is …
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Are you in control of your message?
Creating your visible platform on the Web is closely intertwined with managing your online reputation and to that end you must control the conversation (as much as you can). I was reminded of this …