Over lunch during a recent workshop, I was chatting with a woman about her business. She was despondent about her lack of success and why it seemed so difficult to attract clients, despite her …
Microcontent – Use Short-Form Content to Amplify Your Message
Is your audience (clients, customers, readers) feeling overwhelmed by the the amount of content and information being delivered to them day in and day out? I hear this cry of frustration daily, yet as …
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Profitable Content Marketing – Do I Need a Call to Action at the End of My Content? (Really?)
Guest post by Jeff Herring Q: Do I need a Call to Action at the end of my article content? A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry …
Social, Mobile and Content – The Trifecta of Digital Marketing [Infographic]
When you're building your digital marketing empire, there are three kinds of content you must create... Text Visual Micro Content Text Content Text is obvious. It's about content marketing, …
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11 Ways to Use Content Marketing to Build Visibility and Buzz for Your Event
"Content Marketing" appears to be the buzz word for 2013. While the word, or phrase, may be showing up everywhere, the concept and practice has been around for years. Business bloggers have been …
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The Content King is Dead: Long Live the Empress of Experience
This is a guest post by Tea Silvestre of ProsperitysKitchen.com. (How to create kick ass content that gets put to use, rather than just downloaded and forgotten) There’s a glut of …
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