Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

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How to Create a Social Media Schedule That Is Truly Effective

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How to Create a Social Media Schedule That Is Truly Effective

When social media was first constructed there was limited marketing use. Primarily a social tool, brands knew they wanted to break in and engage with the users but they weren’t always sure how. Platforms like Twitter, in particular, were difficult to crack, thanks to their lack of functionality in the early days.

Now social media platforms have become a staple of marketing strategy and everyone uses it…which has its upside and its downside. On one hand, the sheer power of social media platforms as engagement and lead generation tools can’t be overstated. On the other, competition for user attention is pretty intense. It isn’t always easy to be seen in the crowd. [Read more…]

How to Promote Your Blog Post with a Simple Video Trailer

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How to Promote Your Blog Post with a Simple Video Trailer with Lumen5

You just can’t argue with the statistics. We are firmly entrenched in the age of video marketing and you ignore it at your peril. 

Social video generates 1200% more shares than text and images combined. (Wordstream)

If you want more eyeballs on your content a.k.a your business, then you need to promote your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer featuring images and quotes from your article. Both are relatively simple to create.

FYI… this is yet another way to repurpose your blog content.

[Read more…]

How To Repurpose Your Content Without Running into Duplicate Content Issues

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Want To Repurpose Your Content? Here’s How To Do It Without Running into Duplicate Content Issues

Let’s get one thing straight: There’s no such a thing as a duplicate content penalty which existence would confirm any Google representative. There are two possible issues associated with non-original content:

  • The removal of a search result based on a DMCA notice. Google is said to be receiving around 75 million DMCA-related takedown requests, so this issue is bigger than you may think. The good thing is that this option of filing a DMCA notice with Google is a way to fight content scrapers who steal your content, so it’s a useful option to have.
  • The loss of rankings due to the fact that there is a web page that has the same (or almost the same) content as yours, so Google decided to rank that page for the sake of variety. For the obvious reasons, Google wants to show people varied search results, so they have to choose one result out of many copies. It’s hardly a penalty, but it’s not a pleasant thing to deal with: Having to compete in search with yourself.

When you want to syndicate your content on a popular blog for the sake of authority building and referral traffic, that is the risk you are running into: You may one day find that syndicated content over ranks yours. [Read more…]

What Do You Do When Your Live Video Sucks?

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What Do You Do When Your Live Video Sucks?

Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it?

In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below.  I’m sharing with you to share a lesson and a point. Under normal circumstances, I would never put this video on my blog.

But when I realized that I wouldn’t normally share it, I also realized you may have experienced this too and that I could share some ways to “turn a lemon into lemonade” — to paraphrase a bit. [Read more…]

How to Quickly Repurpose Your Facebook Live Videos

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How to Quickly Repurpose Your Facebook Live VideosDo you ever feel like you’re listening to a broken record when you are getting advice about social media marketing? How often have you heard and read that video is what you should be doing? Or, how important video is for connecting with your audience and that Facebook Live videos are the best way to get better visibility and reach on your Facebook page?

Well, sometimes, the record isn’t broken. In the case of video, you’re getting a message that is true and you’d be wise to listen.

Ok, you get it. You are committed to creating more videos for your business. You’re even on board to do LIVE video on Facebook so you can create deeper relationships with your followers. Now what? [Read more…]