Digital Marketing Guide for Authors & Online Entrepreneurs | Denise Wakeman

How to Get Better Visibility on the Web

Let’s Get Social!

How to Test Your Social Media Content to Get Better Results

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How to Test Your Social Media Content to Get Better Results

Do you test your social media content?

Do you know which types of content get the best results?

You’d think after 20 years of marketing my business online, it would be second nature for me, but, I confess…my testing is sporadic.

Sporadic testing gives imperfect results and makes it difficult to make smart decisions. Consistent testing gives you real data that can be used to make smarter decisions.

It’s easy to get caught up in all the fun stuff like creating content, connecting, and engaging with your peeps.

Testing takes discipline and patience. The results can be exciting too… when you begin to see patterns emerge and implement changes based on your results. [Read more…]

The #1 Thing Stopping Most People from Repurposing Content

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The #1 Thing Stopping Most People from Repurposing ContentWhen is the last time you learned an awesome new tactic you could use to market your business? You felt excited about the opportunity and potential results from implementing this new thing. You knew it would help you save time, attract new leads, drive more traffic to your site, or convert visitors to prospects better than your current efforts.

Then what happened? Be honest. 

Did you take action?

I learned quite a bit about you (my audience) from the recent survey I conducted about repurposing content. (If you missed the survey, you can still take it here.) Though it didn’t surprise me too much, I learned the number one thing that stops most people from taking action and reaping the benefits of repurposing their content.

Can you guess what it is?

[Read more…]

Are You Delivering the Best Content Your Audience Wants?

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SURVEY SAYS: are you giving your audience the content they want?

Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear. 

This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content. There are one question polls, asking “I’m curious…” questions on social media, and surveys, to name a few. [Read more…]