As an entrepreneur doing business online, or offline for that matter, you know how important your email subscribers are. In the words of my guest,
Today’s email subscriber wants a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go.
Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. During this interview, you’ll learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox. And, that’s what Stephan and I explore on this episode of Adventures in Visibility. [Read more…]