Adventures In Visibility | Online Marketing for Small and Solo Businesses | Denise Wakeman
How to Get Better Visibility on the Web
What’s stopping you from experimenting with live video for your business? I’ve been asking this question on various networks.
It puzzles me that more people aren’t jumping onto the live video bandwagon. It’s never been easier to shoot and stream video. The only equipment required is your smartphone.
You could go one step further and use a webcam on your desktop, and you could invest in a desktop tripod, but you don’t need any of those things to shoot live streaming video. [Read more…]
Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it?
In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point. Under normal circumstances, I would never put this video on my blog.
But when I realized that I wouldn’t normally share it, I also realized you may have experienced this too and that I could share some ways to “turn a lemon into lemonade” — to paraphrase a bit. [Read more…]
How would you like to get new customers every time you go live on video?
As live video becomes easier to produce with tools like Periscope, Blab and Facebook live, you have an opportunity to take your business to new heights. Big name social media stars are making waves and making money by adding live video to their marketing strategy.
But what about us solo biz owners, can live video make an impact on our businesses? [Read more…]
As humans we have an inherent drive to connect. The moment we connect, you have my attention.
As an online entrepreneur, you want the attention of your audience – the people you know, and those you don’t know, yet. So the natural question is, “how do I position myself so I can connect in the best way with the most people?”
When I’m asked that question, I promptly answer, “Video!” Live video, specifically. And, it’s never been easier to broadcast a live, online video show.
Now, you’re thinking, “I’m an entrepreneur, not an actor or talk show host. Why in the world would I want to do live video???”
Let’s start with the fact live video helps you create intimacy faster than any other medium and accelerates engagement with your audience. Not only that, it will create trust and connection with the very people you want to develop as fans who will buy your products and services. And, that is how you build your platform… [Read more…]