Two marketing challenges frequently face online entrepreneurs:
- How to convert social media followers into quality leads
- How to get content on their Facebook business page seen by more followers in the newsfeed
I’ve been experimenting with a strategy to conquer both challenges after I received a quick Facebook page “makeover” from Erin Tillotson.
I was whining mentioning to Erin that I was tired of having to “pay to play” on Facebook. I want the people who voluntarily liked my page to be able to see my content without having to buy ads. Sounds reasonable, right? [Read more…]