When I look at the types of articles and books I read, I see what eclectic tastes I have. Personal development, travel, social media marketing, more travel, professional development, food…[Read more…]
Does this sound like you… you know about Instagram, you may have even set up an account, but you cannot figure out how the heck to use it for your business. It seems like a lot it’s all about posting selfies and the great meals people are having at cool restaurants. Where does business come into play? How do you get more visibility on Instagram?
If that sounds familiar, you’re not alone. In this post I’ll share some tips on how you can optimize your Instagram account to create more visibility, awareness, and opportunities for your business. [Read more…]
Have you jumped on the Instagram bandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking “how can I use Instagram now to boost the visibility of my business?!”
Here are some photo ideas for you:
- People – colleagues, customers, clients, vendors
- Places – conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are)
- Things – products, tools you use, tools you want, gifts you receive
- Quotes and Cats – ALWAYS popular!
In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring to the recent rage for using tools like Vine for six second videos and Instagram to create fifteen second videos.
These and other video tools mentioned in the video (links below), are an excellent way to create microcontent to create awareness, visibility and drive traffic to your long form content, your offers and your business. [Read more…]